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Like the 1st concept the best.
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Todd Pagel commented:I think the second version speaks to the "appleness" a little better than the first one, whose circular fruit could be a bit too ambiguous. The white arc does nothing for you, in my opinion. I also would like to see the yellow-green color used for the text below the apple, and the shading from the first apple used on the second version. marry the two designs and I think you have a very nice composition
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This logo looks good to me. Good colour choice. Green goes with the apple name. It looks fresh.