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I like this concept quite a bit. It's very different but I think it works. The only thing that you are going to need to fight, is the idea that this is blood smeared against the wall. It could be mistaken for a horror logo. As long as you make sure that the rest of you page, business cards, letterhead don't look horror'esk I think you'll be fine.
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Nate Hamilton commented:Yeah, if you used a different color I think you would be fine.
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Thanks for the advice, I wanted to achieve a 'loose paintstrokes' kind of look, didn't notice that it looked like smeared blood until recently. I guess I would be better off with a different color.