A Review of Logo Design for a Supply Firm by Jakob Essbüchl

Make the I thinner

  • Jakob Essbüchl

    Jakob Essbüchl

    Rank: 3 Superior

    107

    • Design: 4
    • Purpose: 5
    • Originality: 4
    • Engagement: 4
    1 Vote
    Make the I thinner

    Posted on Dec 05, 2009 at 5:37 PM

    It looks pretty solid already. I like that the characters look like steel beams. I think the I has too much weight. Try to make it the same weight as the other characters.

    What's the story with the dots?

    Some little things I would change:

    1) The little angular accent left to the I: I would make it horizontal. 2) I could be mistaken, but is the lower half of the Z broader than the upper? If it is, then I would make it the same width as the upper half. 3) The lower section of the y has this peak. I would make it like in the Z's.

    • Shabbir Hussain
      Shabbir Hussain commented:
      Posted: on Dec 05, 2009 at 7:18 PM

      Hi, Jakob. Thanks for the comments. I worked with the 'I' but I am fond of the angular accent. And you were right of Z and Y. Change it. Check out the new file.

    • Jakob Essbüchl
      Jakob Essbüchl commented:
      Posted: on Dec 06, 2009 at 6:47 AM

      Looks much better now.

      Maybe try to move the lower box of the y a bit lower and to the left, so that it's right under the upper left box. As it is now the y looks a bit short.