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Hey Rivera,
This is a great landing page, I presume there will be some navigation, search, basket, information elements in once the user clicks through?
I think you've clear communicated what the company does and merchandised the products well.
My only criticism - And this is quite an important one, is that I don't think your call to action button appears above the fold. There is a largish proportion of users who dont scroll on their first visit so need to make sure you accommodate for them! :-)
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ORyan McEntire commented:I loved the design. I think it looks very clean and inviting for an email campaign. And in response to the fold comment... the fold is a myth! It is a term borrowed from the newspaper industry and the analogy quickly breaks down. A newspaper fold comes at a specific point while on the web the point at which the user begins to scroll varies based on browser, resolution, window size and number of toolbars. even beyond that... users do scroll!
i point you to this wonderful expirement. http://blog.clicktale.com/?p=19
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Matt Clark commented:Hi Julio - That was my first review on here which is why I didn't see the title stating this was a landing page, sorry! Did you vote me down because of that?
ORyan - Not sure what your background is, but you obviously havn't studied Jacob!!??
The Clicktale study you pointed to found that only 76% of users scrolled and only 22% of users scrolled to the bottom, which conversely shows how important it is to have key content above the fold. That's exactly why Clicktale exists!
As a usability practitioner I spend half my life watching this same behaviour from clients users! And the other half feeding this back to designers / site managers!
However, as I stated this was a small negative of what is an otherwise highly credible design (from a conversion standpoint).
Matt
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Julio Rivera commented:
nope it was not me. someone did. this mail was design to look alittle different then the boring onces that we always see.
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Tom Charde commented:@ Matt Clark: You beat me to it -- thanks for setting everyone straight on the fold "myth."
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hey this is not a landing page its an email blast to customers of 1800postcards.com