A Review of Logo Etnomark by Rob Modzelewski

The quotation marks in the icon need revamping. The negative space they create is uncomfortable.

  • Rob Modzelewski

    Rob Modzelewski

    Rank: 4 Master

    133

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    0 Votes

    Overall, this is a very friendly logo. The rounded quality of the typeface indicates a company that is human-centered and approachable. Ditto for the lowercase letters in the second line. The icon seems a bit off though. The color and simple-quality are great, but I think the gradient is not terribly appropriate. Also, the negative space created by the quotation marks is awkward. I do not recommend going more symmetrical (too static), but definitely address the negative space.