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As others have said, good work on a difficult job.
The only thing i'd consider is throwing in an Ajax slider or something on top - before you hot the boringness of bed after bed.
If you can get a large image in first of some "selling" shots sliding (special offers etc.) your more likely to "sell" on the first page rather than "bamboozle" the customer with choice.
By selling shots I hope you know what I mean. People lounging around in a comfy duvet laughing, drinking wine, whatever they happen to be doing. Yeh, you know what I mean. "Come buy this bed and you too could be with the person of your dreams having the time of your life - and it's only £99 !"
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Having just looked on their current site, they kind of have what I mean on the home page (ajax slider), but without the "new life happiness" images to boot.
Make beds exciting, after all, they are the best place to be!