A Review of Logo redesign by Mick Welsh

add a third color

  • Mick Welsh

    Mick Welsh

    Rank: 6 Apprentice

    49

    • Design: 5
    • Purpose: 3
    • Originality: 4
    • Engagement: 4
    0 Votes
    add a third color

    Posted on Nov 25, 2009 at 5:53 PM

    you have 3 feathers so give it 3 colors-yellow in the middle so it wont get lost at small print size.

    Adjust the kerning on DESIGN to have it extend the length of NEWBIRD. It may have to be a bit bolder if reduced to a small size.

    Love the 3-d effect but do a version without it in case (again) it needs to be reduced to a tiny size.

    Overall a very nice design. Very professional and clean.

    oh yeah... lose the white line.

    • Todd Pagel
      Todd Pagel commented:
      Posted: on Mar 14, 2010 at 11:02 PM

      I like the geometry and flow of the design but I have to say that my first impression was of leaves, rather than feathers, possibly due to the green coloration of two of the elements. I would also be a little leery of the shaded 3D effect, as this can become awkward at smaller scales. As others have said, the white line in the text distracts rather than enhances. I would also omit the trademark symbol. Proprietary design is normally implied, isn't it? Looks real nice, but I would consider trying a "flat" version.