-
I understand the message you want to convey through the typography / gun image... still, it leaves me with a bitter taste. The first thing that grabs my attention IS the gun, and even though this gets distilled by your words, the primary (bad) feeling stays as a background and makes me want to leave the page.

Hey Caro. I know that some people do have a negative association with guns, and I can understand that. But to be honest, those people aren't the kind of clients I tend toward. The persona I'm aiming at is a little more aggressive than that. I'd go so far as to say that a persona that can't offend anyone is a persona that can't inspire real loyalty in anyone either. But maybe I've been reading too much of Naomi Dunford's stuff (: