A Review of Landing page for Information Highwayman by Urszula Richards

Stronger more compelling copy

  • Urszula Richards

    Urszula Richards

    Rank: 5 Advanced

    77

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 3
    0 Votes
    Stronger more compelling copy

    Posted on Nov 24, 2009 at 4:31 PM

    I actually really like the concept artistically, but in terms of getting someone to read it to the end - its a bit soft - one would have to be motivated to get there. I also noticed that there is no portfolio and this is the first thing I always look for as this is the 'proof' of what you are saying.

    • D Bnonn Tennant
      D Bnonn Tennant commented:
      Posted: on Nov 24, 2009 at 4:38 PM

      Hey Urszula, could you elaborate on what you mean by "soft"?

      As regards the portfolio, that's under the "work" section; not on the landing page itself. Were you expecting it on the landing page, or is the "work" title not obvious enough? I have thought of changing it to "portfolio", but opted for "work" as that section contains more than just a pure portfolio.

      Thanks for your comments.

    • Urszula Richards
      Urszula Richards commented:
      Posted: on Nov 24, 2009 at 5:06 PM

      Hi Bnonn, What I meant by soft i think is also described by Robert below - clever and arty, but unless this is your target audience, they may miss the message. I have had to revamp a lot of my approach in my site to not 'talk to the converted' but engage those who need to know why they need me. Re the Work link - that was my omission, however because you have 'Hire Me' at the bottom, without clicking on it, i could think that this was more about getting you to work for me rather than a portfolio. However I'm sure thats just me and others would click to see a portfolio there