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Looks beautifully crafted.
I don't like reading text that scrolls vertically. Takes too much effort twisting my head sideways. When text is vertical, I don't bother reading it. So your element loses all its communicative purpose.
"And you know what else is? Words." That sounds sort-of weird.
"But I could." Blow someone's head right off, or deliver a monologue? lol.

Thanks for your comments. When you refer to the vertically-oriented text, are you talking about the hanging banner on the left hand side, or the text of which the Magnum image is comprised? Because I never really intended for anyone to read the latter (: