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The purple is over bearing, not classy...
The text under the photos wouldn't get read, if it's important information it definitely needs to be condensed and reformatted... but if it's not that important, you could just remove it altogether...
The navigation looks messy, there are 3 sets of menus all looking different, just too much going on...
what's the 'hot seller' long rectangle about ??
The whole layout is overcrowded
