A Review of new home page design for a jewellery e commerce website by Pim Hogeweg

There a lot of things I like about the site, but some things strike me. The main things:

• Add an intro text A really good way to make the user feel comfortable with is to give him a good description of what the site is about, what you can expect, etc. Just short. After that you guide them to the product page or contact page.

• Add some reasons why I should choose you Most people just search google and see a lot of jewelry websites. So you should list some clear reasons how you stand out.

• Change the text 'The Radiance of Trust'. Use that space more effective and say something like 'an online jewelry shop'.

• Use white space. The content text is only about 5 px from the border. Make it at least three times more.

• Change the oblique font. The font you used, for example for the navigation, looks quite cheap and that it not what a jewelry wants to look I think.

• Use less content text Less = more. So less text under the Hotsellers!

• Change position of search box to the right. Hope these tips are useful and tell me when you have a new concept :-).