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Roast: Thrillist.com

 
Roast: Thrillist.com

We believe in a better web - a web where all websites are beautifully designed, exciting to use, and skillfully coded. The WebRoast is our way of making our voice heard by the big guys - the important websites we use every day.

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A few weeks ago, Jens Schriver, a long-time Concept Feedback member and co-founder of the online marketing agency, ClickLab, approached me with exciting news -- he had lifted engagement on his website, WriteWork.com, by over 100%, and increased the number of people ending up on the payment page by 150%. Here's how he did it, and how you can do it too.
If you're like most people (see below), you wait until after you launch your new website before asking people for feedback. If your intention is to get a few pats on the back, then this might be the right approach, but if you're honestly seeking ways to improve your website, increase conversion rates and see an ROI, then you need to change your process.

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Happy New Year!
on Dec 31, 2010