Matt Tortolani

Site redesign for copywriting company

By Matt Tortolani

   on Oct 02, 2009
9 Reviews2 Votes0 Favorites615 Views

Concept Reviews

  • Ooxo Web

    Ooxo Web

    Rank: 3 Superior

    61

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    0 Votes
    Like it, but...

    Posted on Oct 02, 2009 at 7:02 AM

    I agree with you something is missing, I feel that a separation in the header could be nice, like some sheets of paper. Or design the content area as a sheet of paper, or maybe just a human face somewhere as I feel a little cold But I really like the concept and the colors, the fonts are very nice and the presentation is very clear

  • Nate Hamilton

    Nate Hamilton

    Rank: 1 Elite

    CF Verified professional

    9919

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    Something is missing is for sure

    Posted on Oct 02, 2009 at 8:07 AM

    The top is nicely themed and clean but then I don't think you really followed that theme on the bottom. I think you need some sort of imagery to liven up the site. I think you might be relying too much on the hand written font. I like the colors but keep working with this.

  • Stephanie Smith

    Stephanie Smith

    Rank: 1 Elite

    696

    • Design: 2
    • Purpose: 4
    • Originality: 1
    • Engagement: 2
    0 Votes
    Spice up the header

    Posted on Oct 02, 2009 at 8:26 AM

    The colours are nice, it's easy to navigate, it's not busy or cluttered.

    I like the handwritten font for FinalCopy, it works really well. I would either lower the tagline, or line it up perfectly with the company name. Right now it's only a bit off, and it looks "off".

    The header in general needs a bit more life to it. I find the menu really large and clunky, it needs more refinement. Maybe making the menu smaller and adding some imagery to the right. I don't think you need anything fancy though. Maybe a hand holding a pencil drawing "FinalCopy"? Just off the top of my head. Maybe cliche, but it may work.

    I'm not a fan of the diagonal lines in the background (the colour is nice though). The cross-hatching in the handwritten font is horizontal so you may want to mimic that by making the lines horizontal as well.

  • John Mcmullen

    John Mcmullen

    Rank: 1 Elite

    631

    • Design: 3
    • Purpose: 4
    • Originality: 2
    • Engagement: 2
    0 Votes
    Remove the box around the section.

    Posted on Oct 02, 2009 at 10:32 AM

    I get what you're going for and I'm all about simple design. That in mind, I think the box around the section completely separates the site and kills the flow. Take it out, left justify it with the above menu and I think it will add to the balance of the site.

    In addition, I'd add a pencil or something on the header to give it more depth.

  • Tyler Cooper

    Tyler Cooper

    Rank: 2 Titan

    1471

    • Design: 2
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    0 Votes
    More graphics

    Posted on Oct 02, 2009 at 2:13 PM

    I think is missing is graphics, right the entire page is text, there actually barely any structure to the site. I understand that its for a copy writing business which is obviously a text based business, but I would still add some sort of graphics to this site. However, I do like the font of the logo, and main menu, clever.

  • Mester Catalin

    Mester Catalin

    Rank: 4 Master

    1055

    • Design: 1
    • Purpose: 1
    • Originality: 1
    • Engagement: 2
    0 Votes
    Something ..

    Posted on Oct 02, 2009 at 9:25 PM

    Well I am not crazy about the logo ...I am sure you can do better.....again the use of just one color is a problem.

    Layout .... misses something ...anything.

  • Miro

    Miro

    Rank: 2 Titan

    3658

    • Design: 2
    • Purpose: 3
    • Originality: 1
    • Engagement: 2
    0 Votes
    Nice start

    Posted on Oct 02, 2009 at 11:10 PM

    Try to put the "We make..." under the "FinalCopy", and maybe change the typeface on that. The links could also be on another typeface. Lose the box around the body area and put some images / graphics there.

  • Shabbir Hussain

    Shabbir Hussain

    Rank: 3 Superior

    458

    • Design: 2
    • Purpose: 3
    • Originality: 2
    • Engagement: 3
    0 Votes
    Similar Logo.

    Posted on Oct 04, 2009 at 1:29 AM

    The logo is similar to a famous copywriting blog.

  • Vincent

    Vincent

    Rank: 1 Elite

    886

    • Design: 3
    • Purpose: 5
    • Originality: 5
    • Engagement: 1
    0 Votes
    content but not the header

    Posted on Oct 05, 2009 at 9:29 AM

    The header and the nav are really great. I love the work you did with typography and paper effect.

    But you should work more on the content Looks like a word file... ;)

    text must be organized. Built some blocks, put some lines, add columns. Change text colors, play with big and small size of text.

    It's too much " one block", heavy, Black on white, and we doesn't want to read it.