Client Logo

I just like it as it is, it makes me think about fast muscle cars, I love it :D

Pros: Nice colors, gloss translates well. The message is clear (love the name btw).

Cons: You might want to choose a car to model, rather then a generic car. Which btw, looks very generic. Play with the vectors a bit.

Nice job.

current logo lloks more like "new car sales". also, think about printing the logo - gloss looks nice on the monitor, not so nice on outdoor banner materials (client sure will want some for outside the lot)

I like the logo and I think it hits your target market for sure. I might think about moving the car up and shrinking it considerably. Another possibility would be to remove the bottom line of the car and maybe sink "payday motors" into the bottom of the car. That all being said, I think you have hit the needs of the client at this points and would work as is.

I like the styling of the letters, but it would be my personal inclination to try letters that aren't so tall. At least to see how it looks.

Also, I like the idea of moving the words up into the car shape.

How would this look if it were used on a letterhead? Would the background be white? Then, would the logo still have the same feel?

You could keep the black box behind it - Just an idea. If you did keep the black box, you could really play around with how the box crops (or doesn't crop) the car image. You could really play around with the negative space.

Overall, great colors & a good feel going on.

I would comment on only the choice of font. In my opinion, any of the following fonts would be much more suitable: Diavlo, Sansation, or Vegur

i like the overall look of this but the one thing i noticed that stole my attention right off was the wiggly gloss effect on the text. I think maybe a max of 2 large curves over the length of the text would work better than one curve for each character. to me it feels wiggly and i don't think wiggly is a term that you would want to describe an auto company.

i also agree with those who mentioned taking out the bottom line of the car. i like this because it make the car feel much more substantial. currently it feels like the front end of the car is very thin where as the mid section is very tall/thick. removing the bottom line would help even it out and make it feel faster and more powerful while maintaining that sleek cool feel.

over all i like the direction of this. how does this design translate across other mediums? (letterhead, black and white, really small printing)

on the whole the design is really nice, id just suggest that the font be less tall, it just looks like your client sells monster trucks like that, but love the font effects and the colors are perfect together.

nice work

Really like it, maybe tailor the shape of the car to the business?

So if they only do muscle cars give the hood a nice bulge or something?

This logo works good on huge sizes, but how it looks like in the smallest sizes?

In Logo design, you have to consider the media you are in. So, if this logo will be used ONLY in digital media like the internet, it's fine. But if you want to go to something like ads and business cards (general printed media), you may consider to rethinking the vector.

I think that the idea is really good, but you can make it even better by working hard on the vector. Maybe the lines could be larger, the font could be not that tall, but it's in your hands!

And last but no least, really great work! Just needs a polish! Congrats ;D

Hi Tyler,

I think this is very sleek and lovely. The only thing that gets me a bit is the space between the two words. I was often told not to repeat what is already implied. For if you do, it makes the reader feel mad for they have to stop longer. Like when you give space between paragraphs and indent...(double enforcing what the reader already knows.)

So, with the word payday being one color and motors another color. As the reader, I know they are two different words. Then a space between the two words is hitting me again. Separating "Payday" further away from "motors". When in the long run they need to feel together.

What I really like is how you have the color of the car the same as payday. I think all the colors are fitting for a classy car dealership.