Kati Gruzins

Logo Concept for Upstart Service Company

By Kati Gruzins

   on Sep 26, 2009
5 Reviews1 Vote0 Favorites310 Views
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This concept is a new version of an older concept. View Old Version

Concept Reviews

  • Lynn Wallenstein

    Lynn Wallenstein

    Rank: 1 Elite

    434

    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 2
    1 Vote
    Font

    Posted on Sep 26, 2009 at 1:56 AM

    I am not sure if the hour glass is necessarily the right thing to play off of... to me an hour glass would mean like quickness, not necessarily availability. I would have done something more with like the sun and the moon maybe in a window or glass in a door.

    I like the text layout on the second one better as it has more interesting, but I think it has too much information for a logo. If you are going to run the text together, vary the word color so that it doesn't just look like one long string.

    Not sure if this is just the uploading of it, but some of the fonts look really bad (pixelly).

  • carl Gholston

    carl Gholston

    Rank: 3 Superior

    585

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    1 Vote
    I like...

    Posted on Sep 26, 2009 at 7:58 AM

    suggestion from Lynn, if you can make the "O" into the sun/moon. You can play with this one alot. Number 2 has too much text, but keep the ampersand. And I think if you add "service" you can exclude the word "repair" cause it's one and the same, just like when you say it about a car. Keep pushing I think it will great when finished.

  • kshitij Sheetak

    kshitij Sheetak

    Rank: 4 Master

    9

    • Design: 3
    • Purpose: 4
    • Originality: 4
    • Engagement: 2
    1 Vote
    Too much text

    Posted on Sep 27, 2009 at 2:07 AM

    It would look nice if u look at every character as the part of the logo like the word HOUR could be written with Images of an hour glass, a glass effect on the word Glass and the O in door could be like Door Knobs etc... well its jus me... and like carl said...

  • Jake Johnson

    Jake Johnson

    Rank: 5 Advanced

    28

    • Design: 4
    • Purpose: 4
    • Originality: 4
    • Engagement: 3
    1 Vote
    The second logo: too many words

    Posted on Sep 28, 2009 at 4:54 AM

    I prefer the first one over the second.

    The second has way too much text. Takes too long to read, which in a logo, I'd say was a bad starting place.

    The first one is nice and simple, which is great. I also like the lack of space between the words and the ampersand.

    Perhaps the sand could be brought a little closer to the wording, for a bit more tightness.

    Only downer, the loss of the shadow. The drop shadow gave it depth. The problem with the first version was that it was just a block of shadow. If you can make it 'reflect' the wording, then it will be very effective (thats why I've marked the engagement down on comparison).

  • Rachel Nelson

    Rachel Nelson

    Rank: 3 Superior

    167

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    1 Vote
    Separate the text and graphic element

    Posted on Sep 29, 2009 at 11:53 AM

    The sand is really too detailed for a logo and like some people already have said it kind of gives the wrong impression, slow instead of speedy.

    You could keep the hourglass but separate from the text and simplify so it looks much more like an icon, ditch the colours until you have a design that works in black and white. It might work if you make it look telephone shaped

    I think it would be better if you tried some different ideas, I would try something using the number 24 and some smashed glass