A New Version of the Concept has been posted. View New Version
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Concept Reviews
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I like the first version the best. The others with the actual hour glasses seem a bit much for a logo.
I don't think the drop shadow is necessary at all and only makes the image less clean.
I would also convey the glass repair in some way. Perhaps shattering the last S with a couple of broken pieces lying underneath.
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lose it!
First one rocks... nuff said
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Kati Gruzins commented:The shadow is gone in the newer version. Thanks for your suggestion. I appreciate the high marks as well.
The new version also includes changes requested by the client. I hope you will stop by and offer your opinion.
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I agree with other comments that the first one is the one to go for. It matches the 'fresh clean' objective you state, whereas the others a bit too busy in relation.
However, thinking of printing limitations, the grains need to be quite detailed and will they still be so easily distinguishable when printed in black and white, or on newspaper print for example?
Also, the drop shadow looks like a last thought add-on as its not really got any shape or link to the text.
Lastly, one thought, you could incorporate one or both the S's as an hourglass, since they're halfway there to the 8 shape hourglasses have already...
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Kati Gruzins commented:
Thanks, Jake, for the marks and the comments.
My first play on the hourglass concept used your idea of using the paired letter S, but it just wasn't working for me.
In addition to making the new version reflect the changes requested by the client, I've also sharpened up the grains of sand. I hope you will visit the new version and leave your comments.
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Like a few have said, i would drop the drop shadow, either make it more see-through or get rid of it all together.
The first one is great.
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Kati Gruzins commented:
5s?! Thanks!
I hope you will visit the new version and offer your thoughts there as well.
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make sure your name and visiualization speak for itself. Without reading your concept, I wouldn't have guessed what it was for.... Imagine yourself stuck in traffic seeing your name and logo on the back of a car....
Good luck,
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Kati Gruzins commented:
The client and I have given consideration to your comments and I hope you will visit the new version of this concept.
Thanks for taking the time to score and comment.
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Though I REALLY like the graphics - it's sleek, modern and professional, I'm not sure about the concept of the incorporating the hour glass.
I clearly see why you did it, but for me personally it's bit misleading. As Stijn De Jong said, try to imagine seeing it without context. You just won't guess this is 24/7 glass / door service.
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Kati Gruzins commented:
Thank you for your kind comments. I've created a new version of this concept that reflects suggestions here as well as client requests. I hope you will stop by and share your thoughts on the new images.
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Cool concept and thought for this logo. I think this logo is missing the main point of the company though. The company's main focus is that they repair windows. Looking at the log though, the main focus is definitely on time. So looking at this logo alone, I think the hour glass really complicates the intention of the company. I think you ought to focus on what they actually do, which is glass repair. They only way I think these logos will work is if you include a tagline. The first logo is definitely the most polished. Take the drop shadow away. Hope this helps!
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Dennis Michael commented:Definately lose the drop shadow on the first concept. I'm guessing your client will be using this logo on fax sheets, decals and embroidery on shirts? If so, see how this logo will stand up in black and white.
Otherwise looks good so far.
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Kati Gruzins commented:
Thank you for commenting on my concept. There's a new version that I hope will be more attractive to you. I hope you will visit the new version and comment on it.
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on the first one. Yeah, the drop shadow does make it kind of noisy, but my first impression is it's something to do with time. But if you can call at any hour, duh, I see where you are coming from. Maybe if you tried to give the word glass a glassy, shimmering effect, or the whole logo, almost like you can see through it. It might look cool. Just a random thought, and I the type fits nice.
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Kati Gruzins commented:
Thanks for the high marks! (awesome)
The niche that the client is hoping to make for itself is the timely response by technicians 24/7 in a market where their competitors tend to not perform well after-hours. So time is a key part of this company's service.
I was pleased with the look of the text, also, but the client didn't agree. Although I've tried to sway their opinion of the font, you will see that I've not been successful if you visit the new version.
Thanks again for the comments and the score!
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A logo cannot involve any photos or background atmosphere. You never know where and how it will be printed in the future. One day they might need a one color version without gradients, this would be a bad situation for you. But don't worry, it should be easy to change that. And for web and their own letter head it's ok as it is ;)
The drop shadow doesn't look good as it is now, i would make it even more blurry and put it a little higher, bit more behind the typo. Unlike others said, i wouldn't get rid of it completely to keep the effect of the typo floating in the air. I would get rid of the glow around the letters, because it looks wrong if there is a shadow behind something and light coming also from the back. From those presented here i like no1 the most. I also think it would look better if you'd place the picture of 3 on the left side like in 2, because in 2 it's hardly recognizable that its an hourglass and in 3 it gets cut in half by the textelement.
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Kati Gruzins commented:
Thank you for your comments and marks.
I worked with the shadow a bit in the new version, but the distance of the sand became an issue as I moved the shadow closer to the text, so, along with the gradient, the shadow is gone.
I hope you will visit the new version and share your opinion on it as well.
Thanks again.
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Thank you for your comments. Looks like you aren't the only one who doesn't care for the shadow, so I'm redesigning without that feature.
As for conveying the company's service, the client has chosen to resolve by adding "& Door" to the text.
Thanks again for the comments and for the high marks. ;-)