consumers campaign

The first design is most appealing to me. I dig the textures and colors. However, the second one is easier for me to scan the copy so it might work better for POP.

first 2 are awesome. for a website i would go A, but considering it is a POP display, B is more suitable. well done.

If I saw like the first 2. The texture in number one draws the attention more. Number two looks like I would walk past it in the supermarket. I also agree with Angela about why the customer needs to be involved in your brand. Too many messages can be confusing. Good job overall!

I love all 3, but for an advert its #2 i would use, as the text is far more readable and can be quickly and easily scanned.

concept 1 and 2 are awesome, 3 is to plain. I would probably use concept one because it has all the info you need in a target area, concept two feels that the viewer needs to scan to gather the info.

I would take the text from #2 and place it on #1.

Move the visual of #1 to the right.

Keep the bottom of #2.

Can you remove the three guys or replace them with other people - they look depressed or they look like they are taking a piss.

I liked the texture and design of the first, but I found the image of the most unmotivated, the second I found it more cheerful, the most appropriate pictures, estiga more adventure.

Really love the first two. I have to go with eric that the second one is has a better drive towards the url

I have no issue with the look and feel of the comms, it says outdoors, the jeep is the hero, looks good

My feel is consumers need more than a chance to win something to involve themselves in your brand. Beyond the chance to win a Jeep why am I interested? I also feel you have a lot of messages - Gear Up and Go...Win a Jeep And Dont Stop. Too much for POP messaging.

How is the Jeep connected to Snickers? Perhaps ask people to take a picture or tell a story of how Snickers can save a life in the outdoors???!!! You get my drift.

THE FIRST definitely is more appealing. The design is very good and the composition look harmonic.

Number 1 is my favorite in design but for POP purposes I think number 2 could work better. Be careful where you put the other text to keep the clearness of the design.

The first one is my favourite. The background texture is perfect for the subject, and all the text is clear.

Nice :-)

First concept. Really cool. You may want to increase the size of the snickers a bit. But other than that, I think it's a gooder!

I like the first and second ones. I think the URL on the second one is a little difficult to read, but that may just be me. Personally, I like the design of the first one better, but the second one grabs my attention and tells me what the purpose of the banner is.

No1: +Showcases the Jeep best > Consumer wish to get it + Good design with clean structure - Humans seem like they don't care > misses emotion - shadows could use work

No2: + good picture, screaming "adventure" + good text elements, like it very much + nice tweak with the tiretrails in the sand in the footer - consumer will also get distracted by the scenery in the background, because the human in the picture looks there - i think if something is a price, it's important to show it from the front

No3: Doesn't look like it's ready to be reviewed yet. i don't like the font, but i like the picture

A little advice on POS Marketing: If you have a person on the Picture, it should look into the camera. The "Gear up & Go, Win a Jeep" has to arrive the consumer like a personal message from this person to get him emotional involved. If it doesn't, it's just an ad.

It's great, all is ok with the gift

I'm diggin' the first one the most. I like it's simplicity and very cool background texture. Would work well on the web too I reckon.

I prefer the 2nd one, its more bright and cheery and fun, the composition is more balanced and the snickers stands out more like its a part of theAD

for POP, definitely the second one. Nice dynamic photo and it gets the point across immediately. My instinct is to make the Snickers logo larger, but if it's sitting on top of a Snickers display, that's unnecessary. Nice work.

love it, nice and simple

Whoa, i love first two, and if i had to choose i would probably go with the first one. but i think that those guys should turn around and stand with their faces faced to camera. :) the second one is a bit more dinamic and attractive but it seems to me that it kinda sends me a message that the main prize is a trip to desert not a jeep. :)

I like the 2nd one very much but i think you have to make the font more readable but it's fine if you want to leave it like this

Even though I like 2 quite a lot, for me walking in a supermarket or a shop, it's just not eye-catching enough.

Try taking the best qualities from both and combining them.

i.e. Large message and easier to find URL from concept 2, and the texture and image from 1.

Also how about getting combining the messages, to make "Don't Stop. Gear Up & Go". This way you get rid of the fight for attention by all the different messages.

Hey guy, I think that backrounds needs more unit and tupes isnt talk with the rest of layout, make more interation with layers of work.

Cya, Andy Montoya

Third seem to be fitting for a website or some form of 'to the side' advertising - it would need a link or something for it's lack of information. like a bar across the top (after some modification) or a side thing to click on. I don't know if you were planning on expanding the information content of #3 but I don't think it's quite clear enough or engaging. Number one I like the best, very aesthetically pleasing, very tight, clean and modern I think it allows for a greater variety of use and genre pending some clean up to match each said genre. It really gets the idea across without too much location establishment. I think that lets users fill in themselves and relate to it better. Unlike number two which verges on the edge of corniness which is fine if that's what you were going for. number two is like a wall poster, it's really saying 'i'm huge and boom! right in your face' good to start but it needs a reason to be in your face. I see he's happy with his jeep and all he can do with it but it needs to be you're happy with this jeep see what you can do with it. maybe less character developement, I'm not saying go to silhouettes but it's like watching a movie entitled "euphoria without you". lol.

Well Done!!

Very good work. Good images used good concept

I like the clear design and text positioning in 2. Make you want to win a jeep and go!