Elena Adams

Logo for High End Jewelry

By Elena Adams

   on Sep 21, 2009
17 Reviews-3 Votes0 Favorites650 Views

Concept Reviews

  • Corinne Ducusin

    Corinne Ducusin

    Rank: 1 Elite

    861

    • Design: 1
    • Purpose: 2
    • Originality: 1
    • Engagement: 1
    2 Votes
    Indicate that it's a jewelry business

    Posted on Sep 21, 2009 at 4:48 PM

    Hello Elena,

    When I saw your logo in the home page, I asked myself, "What kind of design?" Design could encompass many different professions so make your logo more specific to what you do and your market.

    What about creating a symbol that illustrates one of the traits of your jewelry? Take a look at your collection and see how you can create an overall image of your designs.

    Here's an example of a jeweler's logo: http://dailydesignbits.com/post/189589457/heyerdahl

  • jennifer kouyoumjian

    jennifer kouyoumjian

    Rank: 2 Titan

    697

    • Design: 4
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    • Engagement: 3
    0 Votes
    tweak type slighty

    Posted on Sep 21, 2009 at 7:20 PM

    This logo looks lovely on your site, which is also very nice. Your work is beautiful.

    I think you could improve upon this design a bit while still keeping with the design concept which works well for the application.

    Play with the kerning. Also, I think the E and A could either be a different hue of silver or even perhaps an ornate typeface.

    • jennifer kouyoumjian
      Posted: on Sep 21, 2009 at 7:25 PM

      this is just something to look at too. I love this person work, Last time she had a very attractive plain logo, she just updated it.

      http://rachelwilderart.blogspot.com/

    • Elena Adams
      Elena Adams commented:
      Posted: on Sep 22, 2009 at 9:06 AM

      Thanks so much. I certainly have a lot of work ahead of me!

  • Ryan Margheriti

    Ryan Margheriti

    Rank: 1 Elite

    154

    • Design: 2
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    0 Votes
    sizing

    Posted on Sep 21, 2009 at 9:10 PM

    i would perhaps drop the size of designs, and play with the elena adams part. perhaps some color changes to make the name stand out more

  • Angela Koch

    Angela Koch

    Rank: 1 Elite

    583

    • Design: 1
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    0 Votes
    keep it focused on jewellery

    Posted on Sep 21, 2009 at 9:53 PM

    I like the simplicity philosophy, however dont trybe too many things. This logo should whisper or scream jewellery and it says nothing. Youcan always develop additional iterations for later ventures. I feel your font hasto work harder for you. If your business is silver with strong lines then this font is not right. What about incorporating a bit of metal work to create the words Elena Adams. Like the Adams hanging off the A in Elena like a charm.

  • Sara Kalinoski

    Sara Kalinoski

    Rank: 3 Superior

    147

    • Design: 1
    • Purpose: 2
    • Originality: 1
    • Engagement: 1
    0 Votes
    Explore more Typefaces

    Posted on Sep 22, 2009 at 12:21 AM

    I think it works that you are just using a typeface and the logo doesn't include graphics. I think you have an idea what you want, but didn't explore enough typefaces. I would encourage you to go to a font database online and search through typefaces, even the display ones. You may find a typeface that shares qualities with the jewelry you create. In fact, I'm almost certain you will. I agree that you should drop the "designs" but it wouldn't hurt if your workmark stood for something. I like the last comment of having a letter dangle off of another like jewelry. Also...It may be nice to just call it "Elena." It's a name that could definitely suggest luxury if it stands on it's own. Good Luck!

    • Elena Adams
      Elena Adams commented:
      Posted: on Sep 22, 2009 at 9:04 AM

      Definitely back to the drawing board for me. Thanks, I'll start by exploring better typefaces. The company name isn't changing; that's well established, but I'll look at making the actual name stand out better. Thank you.

  • Shoshana Roszkowski

    Shoshana Roszkowski

    Rank: 7 Student

    99

    • Design: 1
    • Purpose: 1
    • Originality: 1
    • Engagement: 1
    0 Votes
    It needs some "twist"

    Posted on Sep 22, 2009 at 1:49 AM

    It seems way to simple and needs some kind of a twist to spice it up

  • carl Gholston

    carl Gholston

    Rank: 3 Superior

    585

    • Design: 1
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    • Engagement: 2
    0 Votes
    Type design

    Posted on Sep 22, 2009 at 8:05 AM

    I think for jewelry, it should be more eye-catching. Nothing says to me that your creations are beautiful and stand out. Play with some script fonts too, but you don't want it to be too scripty cause it will over do it. Just enough to indicate elegance.

  • Rolando Rubalcava

    Rolando Rubalcava

    Rank: 4 Master

    126

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    0 Votes
    concept

    Posted on Sep 23, 2009 at 4:16 AM

    Hi Elena, from first glance I don't know what the company sells. if it sells jewelry, integrate luxury into the logo.

  • Yitz Woolf

    Yitz Woolf

    Rank: 1 Elite

    937

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    0 Votes
    Make it cleaner and less cluttered.

    Posted on Sep 23, 2009 at 12:21 PM

    It looks cluttered. For a clean more sophisticated look, start out with something along the lines of Tiffany or Banana Republic etc.

    Try All Caps - ELENA ADAMS on one line and DESIGNS beneath it with a wider kerning.

  • Kate Dawson

    Kate Dawson

    Rank: 3 Superior

    207

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    Try a Monogram

    Posted on Sep 25, 2009 at 10:49 AM

    What about making a symbol / monogram of your initials in a pretty script font? Maybe the E & A can be intertwined somehow. Then underneath, in simple text, you could put "Elena Adams Designs". Then you can use the monogram as a mark by itself - which might be nice if you have to make packaging, jewelry tags, etc.

  • Rachel Jefferies

    Rachel Jefferies

    Rank: 10 Newbie

    40

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 1
    0 Votes
    Try a more 'open' concept

    Posted on Sep 25, 2009 at 6:30 PM

    I don't find it easy on the eye, it feels cluttered. Too many large caps, a little colour is not a bad thing, especially if designed cleverly with your site design. Maybe a logo with your strong letters or name, a little symbol and then a modern typeface with your name

  • Brendan Stromberger

    Brendan Stromberger

    Rank: 2 Titan

    88

    • Design: 1
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    • Engagement: 1
    0 Votes
    It is utterly forgettable.

    Posted on Sep 28, 2009 at 2:25 AM

    This logo is not memorable. If you want to be taken seriously, you need to hire a graphic designer or at least do a considerable amount of R&D before you attempt to make a good logo.

  • Rachel Nelson

    Rachel Nelson

    Rank: 3 Superior

    167

    • Design: 2
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    • Engagement: 2
    0 Votes
    Make it more joined up

    Posted on Sep 28, 2009 at 12:05 PM

    You need to focus on your main selling point, of chain mail, so at the very least some of the letters need to be linked together.

    Maybe make the word designs much smaller too.

  • Gaetano Vigneri

    Gaetano Vigneri

    Rank: 1 Elite

    319

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    0 Votes
    Font

    Posted on Sep 28, 2009 at 2:14 PM

    I would work on the font, this reminds me of a law firm. Have Elena Adams be more prominent and Designs as a secondary font.

  • Zeno Popovici

    Zeno Popovici

    Rank: 1 Elite

    1193

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    0 Votes
    I would try a different perspective

    Posted on Sep 21, 2009 at 2:20 PM

    Hey Elena,

    I'm sorry but the concept doesn't inspire anything to me. It's a text-logo with a really plain font and I think a lot more could come out of it.

    If you're going to luxury put a bit more style into it, make it flashy ... attractive. Right now it's neither.

    My 2 cents.

    Z.

  • Shabbir Hussain

    Shabbir Hussain

    Rank: 3 Superior

    458

    • Design: 1
    • Purpose: 2
    • Originality: 1
    • Engagement: 1
    0 Votes
    Shorten it.

    Posted on Sep 21, 2009 at 3:04 PM

    Hi, elena.

    Remove 'designs' and play with 'elena adams' only.

  • Aaran Casey

    Aaran Casey

    Rank: 1 Elite

    22778

    • Design: 2
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    • Engagement: 2
    0 Votes
    a different font maybe

    Posted on Sep 21, 2009 at 3:20 PM

    Hi Elena

    I am not a big fan of the arrangement of the font or the font itself, it doesn't jump out at me as 'stylish' it comes across as 'dull' this may also be the colour of the font. Try doing something with just the E+A and use design not designs...

    Maybe intertwine the letters and use a lighter grey or a gradient fading out...

    still needs work