I would go with the bottom one. The way the liquid crosses the different sections of each letter make it cleaner.

If you look at just the 'elixir' text at the top, it looks very busy as compared to the bottom logo.

Also, try making the liquid wave from the tube look like it's continuing onto the text... it's a very small detail, but I believe it will help.

On the new design: I think this is stronger and looks more beaker-like. Also, I like how you lessened the space between tag line and logotype. I was on your site and was impressed by your site layout and your blog postings.

I am curious about something on your site. Why do you not add a resume and education info? I see many designers do this. It makes them look so passed school they don't even need to list it, but I am just curious why.

I prefer the bottom one, although I would tweak the "r" and make the dots on the "i" a little bit bigger. I love how the "e" works. The liquid shape also works better on the second one.

Great work!

Really like this. Simple, amusing, and memorable.

This logo has a lot of visual movement. I really like it. Maybe a blue to go with that green.

I like the top, , maybe you can lay around with the font and connect all the letters. The "branding +design" needs better placement.

color and font look fine. I feel the test tube needs to be defined a little more. I know you are trying to distill it down to its essence but its just a feeling I get. Some how I would like to see the top of the tube? Also the tag line looks like it is drifting a little to far to the right. Overall pretty nice though.

But I would change BRANDING + DESIGN to Branding & Design

I prefer the top one - mainly because of the way the green sits in the 'e'. I would make the curve on the green stuff of the e more rounded though.

I like the top one better than the second one as the top one looks more balanced and the flow is smooth whereas in the other one the flow is forced that is what I feel but the design is good

Hi Clayton, I like the playfulness and friendly approach to the logo, as well as the colors and type face you used. The only thing that I kind of wanted to see was the outline of the test tube and making it a little bit smaller, beside that it's pretty good. cheers!

I like the font of the top image, but I like the flow of the liquid in the bottom. I agree with the suggestion that the flow from the test tube should match up with the flow in the lettering.

nothin' more to say. keep up! :)

...but that's just a personal preference. I really like how you get the test tube effect without actually having it there.

I really prefer the more sinusoidal liquid in the bottom example, but I'd raise the liquid level a touch more (not a lot, just a little) on the left edge, so that it's decisively crossing the counter of the e, instead of just skimming the edge.

The dots on the is in the bottom example should definitely be enlarged until they're just wider than the stem. They'll look too small otherwise.

I dig the font in the first one, but I'm a sucker for Museo.

Nice, still not keen on the grey though.

I like the first one better.

Good work.

The color of the liquid was better on the previous attempt in my opinion. Also, for the sans-serif version I'd make the dot over the i's larger or perhaps less rounded (So they wouldn't be a perfect circle) as they seem less prominent than the rest of the text to me.

I think the version you choose depends on the image of your brand. Serif is a bit more classic while sans-serif is more modern. But maybe that's just me :P

Nice work regardless.

your logo design is nice but people who will see it might wonder what it is you are advertising, branding and designing of what particular product