Auto Parts Website

Perfect style for this target market - very nice.

yeah, aside from a very beautiful and effective design, the tagline "the best parts out there" is barely showing up. Consider white or a very light gray. This will help bring it out more - you could use the yellow-orange color as well. But, man, what an undertaking. I can only imagine how much trouble it was to get all of the different elements in the right spot - and you did it superbly! Be proud.

That's just my 2 cents, but I would change the images for the content (auto body part & mirrors, Headlights & lighting...) to something more "rectangle", in order to fit the grid. I would increase the width of the button "INFO/BUY", to fit with the price's end. But, that's a really really good job !

My family has been in the auto repair and sales industry for a long time (my father and brother both ran collision repair shops and sold cars at auctions) and I'm a usability / user experience designer so I feel like I have a good handle on how your users are likely to experience the site...

Overall it has a credible and professional look and feel. It's sharp but a little on the cluttered side. There are a few easy steps you can take to fix that.

Since you've done a good job at consistently using blue text only for links, you don't need to include the underline. The lines are just unnecessary visual noise. Users will have no trouble recognizing those as links without the underlines.

Also, the newsletter signup form is taking up a considerable amount of prime page real estate. It may be important to you that the people see this form, but most users won't consider it to be very important. Give the products priority. You might be able to move the form into the Free Shipping banner area. It might be a nice tie-in..."Free Shipping!" Oh wait I just realized that the banner is already a giant call to action to sign up for the newsletter. In that case, eliminate the separate form above the product categories. Consider incorporating the form fields into the banner area so users don't need to go to a separate "Sign up now" page.

Random other observations: - The tag line is virtually invisible because of the dark text over the dark background. - "Go" isn't the best label for the Search button. Searching for a specific part is likely to be a highly utilized function. Make it more prominent by changing the label to "Search" and changing the button's color. The button itself is difficult to see because of poor contrast with the gold background. Consider using either of the Search buttons you use in the Shop by Brand or Shop by Vehicle search modules.
- Consider grouping the gold, free-form search with the Shop by Brand and Shop by Vehicle searches. Or perhaps move it to the spot where you have the newsletter signup form currently. In it's present location it seems somewhat disconnected from those related functions and content.

Good organization clean and professional

good job

As a couple have already said, the tagline could be done better, but other than that, you have a fairly flawless design.

Good work.

Really lie the general design, the colors seems go really well with the target.

I wil probably try to reorder the whole site in order to try all the column have the same (or close to same) long

header and navigation area don't fit right.

Very good use of colors, the site is calling that market, good job.

The design is very busy, but I don't know if that can be helped given the type of site this is. Overall it looks like Newegg.com for car parts, which is not a bad thing by any means.

I might also change the link color from that almost-generic blue to a shade of red that you used in the "shop by vehicle" search box.

This website works well. Its bold and eye-catching, you've done a really good job!

I think the red in the 'shop by vehicle' is a bit random, it is the only red element on the website. It should be changed so that it matches your colour scheme better.