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Concept Reviews
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i agree. the background needs colour, otherwise this is great!
hello from Lancaster!
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I like the white background it's clean and uncluttered.
I do feel there are two many typestyles but as it's their brand, I guess that's fine. However I would change the headings to something a bit easier to read or somehow reword so they are a lot shorter. The box on the front needs the spacing looking at I'm currently reading it 'love your' then 'it is time to' 'library system'
I don't know about your libraries but ours are putting more focus on the new modern services we can provide and the old books does kind of reinforce the negative stereotypes. From reading the text it does look like their have some fairly modern things going on.
The target audience is quite large might be easier if you could get it narrowed down.
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The looks are good. Only the white background makes it a bit boring and old fashion. I think when you are using a highres dark woodpattern it is more classy. Becarefull with the use of the shadows in the headers...
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I actually like the white, clear background. It makes it very clean. Also the borders and the typeface for the titles are pretty cool. (Tho, why is the border of the image on 'inside 1st panel' different than all the others...?) Only suggestion, you might want to try and push the title on the front cover even more. Make the size difference of the different lines even more extreme. Could be fun.
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jennifer kouyoumjian commented:I really like your comment. All the design elements were well thought out and appropriate for this brochure. The reviewers were a bit leary of the lovely Fenwick and I think this is a awesome solution.
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I like the brochure. I agree with some of the posters about the color... but something they didn't mention is the typography. IMHO there is too much text.
Suggestions: 1. Trim content 2. Use more padding to separate content for more readability
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I love the bookplate style you used for the edges of frames! The image on the front is great, too.
For the title on the cover, I see where you're trying to go with it, but I think all the different fonts and colors are competing with each other (and with the image; the title plate should probably hold more visual weight than the image). It feels to me like this brochure is old vs. new and that defeats the style. From the images and frames, the style feels like it wants to be traditional and vintage, but the fonts (sans serifs) tell me it wants to be modern. Did you try a serif font like Caslon? The one that comes with the Adobe software has a lot of great open type features like true small caps that give you versatility in your styles. I think the "too much text" could be lightened up by simply using a lighter font. This one feels very heavy on the page.
Also on the title plate, the "Great Benefits" might be better to use somewhere else. To me, it feels awkward there. Is there a place you list the benefits? Maybe it could go there?
I think the headers are a little too far away from the content they are headlining. Can you bring them up one line? Then you'll also have room on that first inside panel to drop the blue text below the subhead on the first paragraph.
Back panel, see if you can get rid of the widow word in the first paragraph. Adjust the tracking for the whole paragraph +/- 10 to see if you can either push more words down to the next line or bring that word up. You could also adjust the whole text frame to make it smaller. It looks a little too close to its visual frame anyway on the top and the sides, which creates tension. Let the copy breath a little more. The contact info could come up a bit too, so it's not too close to the bottom.
On the first inside panel (left side, top image), I would keep that image frame the same as all the others.
Do you think there is a place you could repeat the flourish you used in the title plate and then at the bottom of the left-most inside panel? Just for more unity.
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jennifer kouyoumjian commented:
Thanks so much. I agree about placement of headers and flourish.
About the text:
Fenwick is another interesting family from Typodermic’s Ray Larabie. It was vaguely based on that designer’s silent movies font Silentina, but has a less quirky, more straightforward appearance. Although there’s a hint of 1900s nostalgia about it, it ultimately comes across as a contemporary yet historically informed text and display family. Its regular, light and bold versions work well in smaller sizes, with the imaginative oldstyle figures making the set all the more interesting. The striking shapes of the Outline and Olden varieties offer some compatible, tasteful display additions to a Fenwick family.
Anyway, if you have time to read all that you can see why I chose it.
I took the photo. The book used book sale is the big event of the year.
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