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Concept Reviews
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Hey Jenn,
Looks good coming a long nicely. Maybe try adding a faded transition between the photos instead of the hard edge that you have going on now. the hard vertical line is interrupting the flow of the horizontal lines.
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Brian Caicco commented:I like the yellow sign too, looks great. The only thing I'd do is maybe drop the images to the left and right down to 75% opacity. Or try an excessively large drop shadow coming off the sign that will give them a bit of a gradient.
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Brian Caicco commented:
nice job with the depth of field on the trucks as well. I love that effect. It's cool how they look miniature.
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Lauren Krause commented:Brian, if you didn't know, that's called Tilt-shift photography and there is a whole site dedicated to it . You can actually achieve that look in Photoshop and there have been several tuts on it lately:
http://www.tiltshiftphotography.net/photoshop-tutorial.php
http://psd.tutsplus.com/tutorials/photo-effects-tutorials/using-photoshop-and-your-brain-to-produce-diorama-illusions/
I like it too!
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jennifer kouyoumjian commented:
That photo is of a Duke Energy site. And a flkr photographer created it. I found it in creative commons, and I wished I had gone ahead and credited his work (I will later). I love it too. Thanks Lauren for the tutorial links.
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Hey Jennifer, looking good! I like how the shapes are very consistent throughout.
The text on the cover is a little difficult to read with the cloud texture behind. On the back, the contact information paragraph is too close to the curve above it, creating visual tension, especially around "Group." The curved text is also out of place; there is no other curved text anywhere. What about right aligning that line in the empty space above it? And match the teal color of the contact info, and make it on two lines, paying particular attention to phrasing ("The tools you need /break/ to get the results you want"). Then we have something that guides the eye through the page, stopping on instance of teal.
Overall, in my opinion, there is too much leading in the copy paragraphs. Also, are you using a consistent baseline for your text? It's especially important in multi-column layouts like this.
You specifically mentioned the yellow sign: what about an even margin? The upper and lower parts of the margin on the left side don't match. I think that will help. Or what about having the sign house just one paragraph (make the sign smaller, stick it on a post)?
For the inside alt. design, I see that you have the right-hand bullets in a pattern, but the line that sticks out farthest next to the hard hat is too close to the hat itself. Can you move it up or move the hat further off the page? There's tension again.
Be careful with justified text. There are a lot of rivers (gaps running down the column), especially in the middle column of the alt. layout. And something should be done with the square picture... it just doesn't fit with the shapes in the rest of the brochure.
As with your other concepts posted here before, this is just polish to make a good idea great. Good luck!
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jennifer kouyoumjian commented:
Thank you so much! I love the idea of the sign on the post. I will also use the baseline grid. I want good typesetting in this finished piece. Thanks for tips. I will not use justified text. I will fix the leading, this will give me more room too. I look forward to reviewing your new chiro brochure.
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Lauren Krause commented:
You're welcome :) Glad my suggestions were helpful and I'm looking forward to your feedback on my design.
For the text, I find 11/14 (11pt font, 14 pts leading) and 7pts in between paragraphs works really well. If you use that, set your baseline grid to increment every 7pts (0p7) and then use the option in paragraph styles to align all lines to grid. If you need any help setting that up in InDesign, let me know!
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jennifer kouyoumjian commented:
I got Indesign all setup now; but for another brochure. The notation 0p7 is new to me. How does that read? I see that 7pt works too.
Indesign is my favorite program due to the mathematical accuracy ( I spent 11+ years on CAD)
Also is the baseline grid always half of leading?
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Lauren Krause commented:
Traditionally print work is done with picas and points. 0p7 reads 0 picas, 7 points, though most just use inches now. I make the grid half of the leading, but you can make it the whole leading. Where I run into problems is there is too much space between sections in terms of the headers (I want more space between sections than between paragraphs). It is totally a personal aesthetic choice, though.
I wrote a few articles on the picas and points system on my blog, which offer further explanation. It's a different system to get used to, but it transforms easily into inches (12 points = 1 pica, 6 picas = 1 inch and 72 points = 1 inch). This system is soooo much easier for dividing up a standard letter size, too; it gives you even numbers to work with. Read more here: http://creativecurio.com/2007/11/whats-a-pica/ (there is a second part to that article; the link is at the end of it. Also under "Enjoyed This?" there is a link to my article for setting up a consistent baseline in InDesign). You're welcome to leave comments/questions on Creative Curio, too! I'll answer them.
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jennifer kouyoumjian commented:
Oh wow, thanks. I am having such a better time now in Indesign with my baseline grid working properly.
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This is a really beautiful layout - I love the concept, use of curves and imagery. You've done a great job
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looks really nice, is it done or are you still playing with it a bit?
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Maybe is personal taste, but I don't like the curves you are using. I think they are too thick.
Also some text is too close these curves, making the text hard to read.
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Overall looks really nice. I especially like the spread with the yellow sign. Tho the text sometimes is quite close to the edge/graphics. Try add more space. And the font cover doesn't pop as much. The title gets a little lost on the cloud background and the orange arrows are very strong. Maybe have the graphics switch place and have the title be bigger and bolder in the middle section...?
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Hi Jen
I like the overall look of the whole brochure, however just be careful with the front panel the blue line doesn't quite match up with the green on the back page.
I also would put the company logo on the front, and have the web address on the back, possibly on the tool kit and shimmy it across a bit so that it's not cut off when the folding happens.
With the inside, I would also suggest making the bg images (not the sign - cool idea) maybe 65% opacity, this will make the sign stand out more...
Overall great job!
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Hi Jennifer
I like how you worked the typography-image relationship. But more work is needed in design
thanks, I will do that, it bugged me too. But what about that big yellow sign. I love it, but how can I improve that. Thanks for your fast help.