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Concept Reviews
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i think that this works pretty well, but it still looks like 'a regular brochure', but there's nothing wrong with that!
good luck!
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jennifer kouyoumjian commented:Client/staff/bldg may all be a great idea for the cover, I agree
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Hi Lauren!
I like your work here.
I feel the top version is best due to the comfortable color choice and thin frames.
I do enjoy the faded images in the background. Yet, on the front of this pamphlet. I feel it is a bit to much and maybe having a but cheek muscle displayed is not so great on the front? I think that faded pic would look best on the back of the pamphlet so we see more of the back. Also, displaying the back, on the back of the pamphlet, is just cool.
Maybe, fool with the leading a bit by bringing the front page lines closer to each other in "Discover a New Path to wellness." Top align this to the top of the text on first inside panel.
Rather than double framing in blue on the inside (at the bottom of brown one). Why not a color block difference? Then take out the big blue frame and leave the small one around the pic?
Then, on the inside page of brown one, the top line of the third column should go back to the end of column two. Rather than having the readers complete thought disrupted? Besides, it will still work out for alignments purposes.
Well, with all that in mind. I think this is an overall fabulous look.
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Lauren Krause commented:Wow, thank you Amy! These are some fantastic ideas.
Hehe, a back on the back. I'll try it out! The brown one is the version the chiropractor liked best (I had a feeling he'd pick that one because of the medical illustrations).
I'm going to implement your suggestion about the box on the inside of the spread (color block instead of stroke).
Actually, the third column on the inside is a new section ("more reasons to choose this doctor"), so that's why I aligned it like I did. I wanted that to be less of a prominent thought than what the reasons actually are. I will take another look at the alignments on the inside. I was having trouble with them but submitted the brochure for first round approval before I was done.
Thanks again for your time in critiquing my design!
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But I will change the thickness of border. I will also change the blue border as well. The blue does not goes with the rest of the brocure, imho.
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Hi lauren. The choice of colors in the 2 options is good
but lacks more originality in story design, it is difficult when there is too much text to do something original, but I would try with more tests.
breaks down the structure with images, that can help you get good ideas
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Lauren Krause commented:
Hi Ivan, I know what you mean. I admire the brochures that have a very unique look, particularly those that carry a similar shape or lines throughout for consistency, and a breaking up of the text.
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These are both good layouts. The type does look great. I choose the first brochure, the warm brochure. Yet this really is the client's call.
I think Ivan may have a point about the originality of #2. It feels almost like a stock template. Yet, if those colors and design matched the facade of his office and that office photo was included then It would would have a lot of meaning.
Back to the first brochure. The only thing I can think to make a comment about is the cover. The Header type on the cover could be a bit more engaging. The photo is nice, but I would find out his/her core beliefs about their approach to wellness and find a photo to match that belief.
Chiro's have a lot of issues with the medical profession, and your FPO guy has a stethoscope ;he looks too much like a doctor.
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Lauren Krause commented:
Hi Jennifer, it's funny, everyone is pretty split between the two concepts! I think I like the colorful one better, but eek, I can see how it might look like stock.
You and I think a lot alike. I agree the header needs some work on the brown version and I've been experimenting. And great direction on matching core approach to the cover image. Thank you for that!
Oh, the FPO guy is only FPO. I have a picture of the chiropractor on its way and it will be placed in there.
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I prefer the second one. The colors are friendlier and more 'medical'. Putting the client on the cover is preferable to a generic stock image. I'd include the background illustration from the first one. Good work.