Hi! I really like what you have going on with the first logo. I suggest maybe keeping the top one with the colors of the third one and moving the beak up as to hold a circular dot at the top of the beak implying a small ball in balance. Making it a bit more playful and active.

I love that you built something out from the W.

At second look I also really like the third one. But, because it is two distinctly different colors I keep seeing a sideways y rather than a K coming from the m. maybe the color from m to k needs to be more gradual? Gradient across word?

Well, those are my suggestions. I have to admit my knowledge of what is considered tacky or not I fall a bit short with.

Best of Luck!

This is really good work, and its clear you are very experienced. I love the colours and the contrast and as a designer I can see where you are going with this, I imagine less technical folks wouldn't get it instantly.

I like the first one the best.

Love the first one ...

I got the kiwi and the fern right away ... and I'm from Dallas, TX, USA.

My only suggestion would be to use the blue instead of the green on the first one!

As an non-NZ native, these are my initial reactions:

1) The Kiwi and Fern Leaf mean nothing to me as a USA citizen. And I personally don't see the relationship between either of them and swimming products. But, that isn't necessarily bad. If you're targeting the NZ market, it should help.

2) That said, I don't think the Kiwi bird works at all with the logo. The last variation where the leaf is integrated with the M & K works best. It is simple, which I believe works best.

3) I'd suggest trying to attach the leaf - same style as your last revision - to the 'i' at the end of the logo. With the K being half hidden by the M, and the first I in Kiwi having such little presence underneath the leaf, everything gets kind of busy in the middle. I still like it, but who knows - maybe that will help.

4) Finally, turn your logo to simple black and white (not grayscale - only black and white). This will ensure that your logo is effective in all mediums at its simplest form. Also when you do this, make the logo very small to see how readable it still is. It will help clean up some of the small lines.

And if it matters, I like the green in the first example over blue. :) Great logo!

I really like No 1 an number 4.

I like one because of the incorporation of the images, and also the Paua (not sure of spelling) reference with the green.

I think I prefer them because they're tighter together and streamline.

Something which comes in handy when swimming!

I like where this is going but I`d suggest 99designs perhaps to explore a different shape love the letter type

I have added this to my favorites.

This is a gorgeous, fresh, logo with beautiful curves and excellent balance. The bird and Fern are clever and beautifully implemented.

This logo was well thought out and executed. It is not a co-op out clip-art logo. The gradient is great.

Really, it's the best one IMO

personally, i'd go for the 4th one. :D

not much else to say as an Aussie except No. 1 is the most striking and looking at it again the leaf on the back of the kiwi is lovely!

The last one is best - but on white surfaces apply the color treatment from #2 to the type. I actually think the typestyle and color treatment can even stand on its own, without a mark.

I have no idea about Kiwis and New Zealand - so my opinions are specifically addressing design, not brand approach.

Great work!

Your kiwi logo has bowled me. I think its a 6 SIXEs in an over when I saw the first logo. Great work mate.

1. I think you must give the gradient look (blue & not green used in the logo-1) to SWIM text.

2. Blue gradient for SWIM as its associated with water.

3. KIWI text should be white.

Just a suggestion based on fact thet New Zealanders are called BLACK CAPS. So I guess your national word should be Black on white or White on Black.

Great logo. Have you tried filing the area with the Kiwi with some color? Maybe the blue you have there. Not that it would help, I just wonder what it would look like.

Great job Zac,

I like how you used the colour. I think it will fit perfectly in digital formats, it will be fine for paper, and probably will need simplification for textile.

I love that the kiwi grows from the W, and altough the Kiwi is not the most stereotipical bird :) it is recognizable, yet looking a bit weird with the fern in the back. As other people said, it might not be recognizable for many people outside NZ (although I'm form Spain and I got it.... but it might help that I like NZ and the All Blacks). I must say I dont like the second logo (whit ewith fern). I think the silouette where the fern is, doesn't look good. The same for version 3.

The last version is definitely my choice: the simpler, yet with a national touch. Being picky, I would take a look at the connection of the S and W, and the kern: maybe a tinny bit more space between characters would make it better (the white background version looks better for me)

really great work and engagement of identity and text

try incorporate the kiwi symbol more into the swimkiwi name, also I think you are tryng too hard to bring the bird and the silver fearn leaf into the logo. I feel the bird might need to go, no connection to swimming and not internationally recognised as a NZ property whereas the fern is more so

My favorite option n1 excellent resolution, the work you did with the kiwi and w is very good, I'm not sure of the peak, which is half as annoying and as a final solution gradient. Good job!

I really like the fonts and background and back lighting looks great.

wow...I LOVE that fourth one!!!!

Good font, good icon, good color and good typography...

Nice job! Although I like more the blue one :)

i like your concepts a lot!

to be honest i can almost see a new direction with the first design. you have used the kiwi and the silver fern leaf to form a new sea creature: a sea kiwi. much like a sea horse. the makings of a unique approach are there.

barring that i think design #2 using JUST the silver fern leaf is clear enough. i would remove the shape and keep it simple.

try to imagine with the fern/kiwi would look like from 5-10m away on a t-shirt or on a baseball cap.

i think the leaf alone is strong enough to carry the unique look. it's not only a leaf but a wave as well.

I really like the concept and design and colors of the first logo.

Strong and identifiable brand 'look' going on here, with my favorite of them all as your first on display.

The "Silver Fern Leaf" i think might be better server just a skoach larger, perhaps with a tad more flourish? Not much, on either account, just a bit, a tad, a "skoach"

As to the color accent, I think for branded-use/simplicity, I would opt for the 'green' as a solid, probably of the hue/value displayed in the left-stroke of the W.

Nice work Zac.

Great design but ... Is this for a swimming product brand?

Don't get me wrong, everything looks very nice, with great attention to detail. It's just the engagement and "target".

Who looks at first for the logo doesn't really understand it.

But great design non the less!

I think it is the best out of all

I really love the color schemes, the gradients, the very light accenting backgrounds. I think the design is generally very clean.

I want to love the iconography, but it doesn't feel quite right yet. My brain is expecting to see a kiwi fruit somewhere in the iconography, and since kiwis are pretty unique but symbolic of New Zealand (as you've pointed out) I wonder if mostly only New Zealanders will "get" the iconography.

Since the product is for swimwear, perhaps the iconography should contain something more swimming related than NZ-specific related. I'm sure they wouldn't mind if their products became internationally appreciated products, right? How about a silhouette of a swimmer?

I'm very impressed with your design talent!

Go for it

Love the first one

1 is too difficult to understand

3 looks most expensive

Great design. I like the bottom one best.

I think the first one, with the kiwi logo, is a bit slow to catch. Takes a moment to realize it's a Kiwi, separate the beak from the text... I dunno, it's a cumbersome logo in my opinion :)

The second logo works good. It has a nice symbol + text combination which I like, but the third logo combines both of these in one element, which is even better.

That's why I vote no. 3. Good job!

I like the color and the way to the logo stands out. great work!.

I really like the first and second just based on design and color. You definitely want to communicate the brand to your audience and simple is good. I think the second one would work best since the color ties in with the aquatic aspect, but the green is cool too. It all comes down to you cause you really have some amazing choices.

Number four with the fern leaf is definatley the best. Go with the blue, everboy uses green nowerdays.

My favourite is first one no doubt about it. Straight away I get New Zealand Swimming. Thats all I need to know and the look makes the product, website, etc look very flash.

Good work!

My favorite is the fourth one.

Nice work on illustrating the leaf to connect and flow with the text. Also showing where the words split. Although the blue signifies water, might want to try a little mix of cyan to separate it from looking like the "sky" and more of the "ocean" color. Otherwise great use of typography

Perfect.

I like no 4 it's perfect ,you might also try to change the blue a little bit darker

Well, I LOVE the first one, except I'm not quite seeing the bird figure. Probably because I don't know what it looks like. But I love the color and font. It stands out for sure.

As far as the actual symbol goes I think the way in which you incoporate the leaf image on the last one is great.

Consider what "material" this logo is going to be on. Will the two middle ones have too much detail? (i'm thinking swimsuites, flippers and rubber swim caps.)

the colors are great, I really like the green in the first one. That is my favorite

Looks good, but the text should probably be distorted to accommodate the fish coming out of it.

Most people understand the Kiwi is from NZ. I would drop the Fern. Looks like a bad tail. Looks fantastic coming out of the 'W'. Great Concept.

i love this design very original, however i would just change the color from the green type to the same colors you used on the fourth design, the blue looks better. but on the whole very nice design

i like first one, but if you can change to bright colors u used in end.. otherwise. it is a great design for me

Love what you are doing with the last logo though I'd probably move the K away from the m and have it independent.

I just LOVE this first one!

I honestly don't know the relationship between the "bird" (is that a bird) and swim.

It's ok, not fantastic.

A really great start Zac, I think you just need to make a few refinements.

No.1 is my favourite. If it were my project, here's what I'd look at:

1. The Leaf. While the fern is a potent symbol, it's one element too many. The kiwi already says NZ, so you don't need to state it twice.

If it really must stay, try incorporating leaf growth around the final i, after modifying kiwi as below.

1. The Bird. Try facing him in the opposite direction coming out of the second W. His beak would touch the tip of the first i, rather than crossing into the type. Don't modify the arms of the W until the bird outline forms above the letter. The current thinning towards the top looks a bit naff.

2. Typography. I would modify the S slightly so that the top and bottom were completely horizontal to the base line ie. straighten out the curves.

3. Colour. First, ensure the whole design works properly in B&W without any gradients. Then, while I prefer the green, it's not really water. So I'd look at blending both blue and green into more of a "deep ocean" kind of gradient, providing it works on the charcoal bkgnd.

Finally, I would advise your client that KIWIswim is an easier idea to grasp and say than SWIMkiwi.

Hope this helps.

Generally I like it. Honestly though, when I read Kiwi I think of the fruit first. I am also not real sure what it is selling - swimming Kiwi Birds?