Jason Li

compasswheel

By Jason Li

   on Aug 23, 2009
26 Reviews15 Votes6 Favorites813 Views

Concept Reviews

  • Ted Goas

    Ted Goas

    Rank: 2 Titan

    554

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    2 Votes
    Make the wheel a little bit more basic

    Posted on Aug 24, 2009 at 9:26 AM

    Perhaps take some of the detail out of the wheel's center so it scales better for things like a gravatar or favicon. But this could scale well enough... or you could make a second, basic version for small logo instances. Overall very good, very classy and trustworthy logo!

    • Danny Bocanegra
      Danny Bocanegra commented:
      Posted: on Aug 24, 2009 at 12:11 PM

      I agree with Angela. I think it needs to stand out more in a crowd of logos. Try putting the compass behind the word compass and having it burst out from behind the words. You can use a two tone color scheme, blue and silver maybe to show wisdom, trustworthy, and intuitive.

  • Danny Bocanegra

    Danny Bocanegra

    Rank: 1 Elite

    82

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    1 Vote
    Placement

    Posted on Aug 24, 2009 at 12:13 PM

    I agree with Angela. I think it needs to stand out more in a crowd of logos. Try putting the compass behind the word compass and having it burst out from behind the words. You can use a two tone color scheme, blue and silver maybe to show wisdom, trustworthy, and intuitive.

  • felipe sosadiaz

    felipe sosadiaz

    Rank: 3 Superior

    111

    • Design: 5
    • Purpose: 4
    • Originality: 2
    • Engagement: 5
    1 Vote
    i really like it

    Posted on Aug 23, 2009 at 2:03 PM

    i think is a very good logo. im not sure about the font of WHEEL, i would experminet with some other more, the rest is really good tho. are the other 2 wheels in the corner necessary ? ithink with the main logo u have more than enough. great work

    • Jason Li
      Jason Li commented:
      Posted: on Aug 23, 2009 at 2:05 PM

      Thanks for the review. The two wheels on the corner are just to show the scalability of the icon, as I understand that people may think it may be unscalable at smaller sizes.

  • Josh Nielsen

    Josh Nielsen

    Rank: 2 Titan

    193

    • Design: 5
    • Purpose: 4
    • Originality: 2
    • Engagement: 4
    1 Vote
    +1 for changing the font for wheel

    Posted on Aug 23, 2009 at 5:08 PM

    It is very nice, the COMPASS font is spot on, but wheel could use something diferent, also you might consider going a little simpler with the compass image, it seems a bit busy inside the inner circle. although I like it anyway, I would just be interested to see it in a simpler format.

    • Jason Li
      Jason Li commented:
      Posted: on Aug 23, 2009 at 5:37 PM

      Thanks. I've been trying to find the right font for WHEEL too...but having trouble. What would you suggest I use, a sans serif or serif font?

  • Angela Koch

    Angela Koch

    Rank: 1 Elite

    583

    • Design: 3
    • Purpose: 4
    • Originality: 1
    • Engagement: 3
    1 Vote
    lacks excitement

    Posted on Aug 23, 2009 at 9:13 PM

    while I appreciate your intent is to create sophistication, ultimately a consulting company must be more than smart they need to be interesting to work with. The logo signals sophisticated, traditional and dull. How about some colour? An accent colour like purple which would be totally unexpected??

  • Amy Feger

    Amy Feger

    Rank: 1 Elite

    CF Verified professional

    3336

    • Design: 5
    • Purpose: 5
    • Originality: 5
    • Engagement: 5
    1 Vote
    Try some color variation for that extra flair?

    Posted on Aug 29, 2009 at 10:38 PM

    I think this is nice.

    The only tweak I maybe would do is to bring that H a bit closer to the W. I think the W may be one of those funky letters that you need to kern to a bit?

    • Jason Li
      Jason Li commented:
      Posted: on Aug 29, 2009 at 11:16 PM

      Thank you! I fixed the kerning a bit. As for color variation...I need to think of a good color scheme first.

  • Creative Underdog

    Creative Underdog

    Rank: 1 Elite

    121

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    1 Vote
    Maybe try a simpler wheel design?

    Posted on Aug 27, 2009 at 2:05 PM

    I like how it can work in 1 color and is fairly scalable. It's also nice when a logo can handle a horizontal layout, which I can picture yours doing, with the text to the right of the wheel. If anything, I would just experiment with simpler wheel designs, as it starts to remind me of a crosshair or spiderweb at the smaller size.

    • Jason Li
      Jason Li commented:
      Posted: on Aug 27, 2009 at 11:16 PM

      Thank you for your feedback! I've already simplified the wheel once already. I might try to make even simpler.

  • Stephanie Collins

    Stephanie Collins

    Rank: 1 Elite

    1280

    • Design: 5
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    1 Vote
    Great design

    Posted on Aug 27, 2009 at 10:30 PM

    I think this is a great logo design. My only complaint is the name of the company, actually--seems redundant. But you've handled it very well! It's nice to see a good, solid logo.

  • S. Preston Chuhon

    S. Preston Chuhon

    Rank: 2 Titan

    1160

    • Design: 5
    • Purpose: 4
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    • Engagement: 4
    0 Votes
    very smartly done

    Posted on Aug 28, 2009 at 2:09 PM

    Love the typography. logo is smart...

    Only comment is the inside spikes. As a compass it works but as a wheel it look like they would hurt grabbing. It's nitpicky but it gives me the minor shivers which is never a good emotion.

    • Jason Li
      Jason Li commented:
      Posted: on Aug 28, 2009 at 10:50 PM

      Haha..never actually thought of it that way. Thanks for your feedback!

  • Jason K

    Jason K

    Rank: 4 Master

    49

    • Design: 4
    • Purpose: 5
    • Originality: 4
    • Engagement: 4
    0 Votes

    I struggle with logo design concepts so when I see one that is cool I relly appreciate it. And I love this one.

    • Jason Li
      Jason Li commented:
      Posted: on Aug 28, 2009 at 10:50 PM

      Thank you! I'm still working around fixing the kerning.

  • John Cussler

    John Cussler

    Rank: 6 Apprentice

    51

    • Design: 4
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    0 Votes
    Not seems good.

    Posted on Aug 29, 2009 at 4:30 AM

    Your design is good but i cant see compass here. May be you must use different long.

  • Joel Acevedo

    Joel Acevedo

    Rank: 1 Elite

    1574

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 3
    0 Votes
    I will try something else with the "compass"

    Posted on Aug 29, 2009 at 3:47 PM

    I agree with John. It doesn't look like a compass to me. It looks more like a ship's helm.

    I love the typography.

    • Jason Li
      Jason Li commented:
      Posted: on Aug 29, 2009 at 4:00 PM

      Thanks for your feedback.

      I tried to go for a more olden compass look, such as the one below. http://www.leehansen.com/clipart/Themes/Pirates/images/compass-rose.gif Keeping that in mind, there also had to be a "wheel" sort of feel to it. That's why my design looks as it is. At the same time, I didn't want to make it look exactly like a real compass. I wanted it to have its own unique feel.

    • Joel Acevedo
      Joel Acevedo commented:
      Posted: on Sep 01, 2009 at 1:35 AM

      Well then, good luck! :)

  • socialbookmarkingicons socialicons
    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    ;)

    Posted on Aug 31, 2009 at 8:13 AM

    ;)

  • Merijn Hoogeveen

    Merijn Hoogeveen

    Rank: 2 Titan

    128

    • Design: 4
    • Purpose: 4
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    0 Votes
    Almost perfect...

    Posted on Sep 02, 2009 at 4:03 AM

    This logo is imo wonderful, as already said just try out some other fonts, I don't really like the 's' in this one.

    The blue and white combi is an must have. keep it up!

  • Hakan ÇAmoglu

    Hakan ÇAmoglu

    Rank: 2 Titan

    546

    • Design: 5
    • Purpose: 5
    • Originality: 5
    • Engagement: 5
    0 Votes
    Very good work!

    Posted on Sep 07, 2009 at 5:24 AM

    This logo design is very very good work! I like this icon and font...

  • Nikola Kumburovic

    Nikola Kumburovic

    Rank: 7 Student

    38

    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    Still not simple enough

    Posted on Sep 16, 2009 at 4:39 PM

    Wheel font should be the same as "COMPASS" and I think the wheel itself is to much complicated

  • TJ Miller

    TJ Miller

    Rank: 6 Apprentice

    25

    • Design: 4
    • Purpose: 4
    • Originality: 2
    • Engagement: 3
    0 Votes
    Good, I like it

    Posted on Sep 16, 2009 at 7:23 PM

    I think its simple and elegant. I like the use of the different font for 'wheel' I think it adds a nice touch

  • N W

    N W

    Rank: 4 Master

    265

    • Design: 5
    • Purpose: 3
    • Originality: 5
    • Engagement: 5
    0 Votes
    nothing

    Posted on Sep 27, 2009 at 4:49 PM

    I love it, I don't think it needs to be simplified, as the company is after something that looks sophisticated. The wheel visually matches the typeface of "Compass" with the contrast between the thick and thin. I also love the custom(?) 'S's. Great job. Nice colours too.

  • Velociraptor

    Velociraptor

    Rank: 6 Apprentice

    153

    • Design: 5
    • Purpose: 5
    • Originality: 2
    • Engagement: 3
    0 Votes
    I love IT

    Posted on Sep 28, 2009 at 7:43 PM

    nuff said.

  • Emanuele Toscano

    Emanuele Toscano

    Rank: 3 Superior

    67

    • Design: 5
    • Purpose: 4
    • Originality: 4
    • Engagement: 5
    0 Votes
    I like it

    Posted on Sep 29, 2009 at 5:55 PM

    Very nice! I love the white on blue one

  • Codedude

    Codedude

    Rank: 2 Titan

    1418

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    0 Votes
    might be a little to detailed

    Posted on Oct 02, 2009 at 10:25 AM

    only complaint I might have is that is might not look good at small sizes. however, good combination of fonts. I really like this one!

  • Yitz Woolf

    Yitz Woolf

    Rank: 1 Elite

    937

    • Design: 5
    • Purpose: 5
    • Originality: 5
    • Engagement: 5
    0 Votes
    leading

    Posted on Oct 13, 2009 at 9:46 AM

    I think the word wheel needs to move down ever-so-slightly... but I love it.

  • Daniel Zerkowitz

    Daniel Zerkowitz

    Rank: 3 Superior

    224

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 3
    0 Votes
    Not bad

    Posted on Aug 24, 2009 at 7:23 AM

    It's a clean, nice design. The idea of merging the compass with a 'ship' wheel is simple but it works.

  • Jas Fun

    Jas Fun

    Rank: 4 Master

    168

    • Design: 5
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    description of logo?

    Posted on Aug 24, 2009 at 9:21 PM

    I really don't like the idea of a picture of a compass and then the word "compass". Too literal unless the name of the company is "compass wheel". I know its cliche but maybe the "o" in compass can be the picture?

    • Jason Li
      Jason Li commented:
      Posted: on Aug 24, 2009 at 10:37 PM

      Thanks for the feedback. The name of the company is "compass wheel".

  • Travis Sinclair

    Travis Sinclair

    Rank: 2 Titan

    1002

    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 4
    0 Votes
    typography

    Posted on Aug 25, 2009 at 3:01 PM

    i like the logo, but inline with other's comments, something about the typography should get tweaked. overall, great job.

    • Jason Li
      Jason Li commented:
      Posted: on Aug 27, 2009 at 11:17 PM

      Thanks! I'll see what I can do.

  • Szymon Niemczura

    Szymon Niemczura

    Rank: 1 Elite

    1318

    • Design: 5
    • Purpose: 5
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    -1 Votes
    Not much...

    Posted on Aug 23, 2009 at 4:07 PM

    I agree with Felipe. I like the COMPASS typo, and the logo itself. Try to play around with WHEEL typo and kerning.

    Great job!

    • Jason Li
      Jason Li commented:
      Posted: on Aug 23, 2009 at 5:36 PM

      Thanks, I'll try to fix the kerning. Thought I had it right =P.