The poster is really good as everyone else has already mentioned. I think it's perfect too - but if you're a perfectionist, which it seems you are because you've submitted such a great poster for even more feedback, there are a couple of things that stuck out.
1) The text "Stop" and "Think" are not aligned in the center of their circles - they need to be shifted right ever-so-slightly. And I think Stop needs to move up a tad as well.
2) The perspective of the traffic light is making it slightly weird to align everything I think. The shot is taken from the height of the red light and from the left. I don't know if you want to mess around with the perspective either on the traffic light or the text in front of it, but it may make it look less odd. Because of the perspective, your eyes just get stuck at STOP because it commands your attention - the rest of it seems to be below you and less important. And the perspective makes the light look crooked (as if the bottom is more to the left than the top), which is not really the case if you extend some guides to the edges of the light.
All the praising aside, I see one flaw.
The words "STOP" and "THINK" are in capital letters, yet the word "recycle" is in lower-case letters. Did you not have enough room to fit the capital letters in?
This would be more of a design enhancement, but putting an actual tree on the back of the traffic light (with the tree's branches blossoming out on top of the traffic light) would suit the poster more than having random branches with only a few leaves sticking out at random places, in my personal opinion.
Hi! I really think that your concept and originality is excellent!
Like some of the above comments, I think all it needs with the wording is a bit further consistency. So, rather than filling in the whole light with lettering it would be cool to see it with the letters all the same size in the lights.
I think if you were stuck on keeping the yellow lettering than so should be the word stop lit in red and recycle lit in green....Yet, all white seems much more clear and effective. The red light with the white reminds us of the stop sign. If kept in white...maybe the same type used on the stop sign will give it a reality click?
Also, I can't tell from the computer image..but is the green lit brighter than all the rest?
Altogether pretty cool!
First off, I think the poster is extremely appealing - the colors and composition are great. The only things that immediately grab my attention as minor negatives are:
1) The strength of the shadows from the light cups seems to beg for a little shading on the top left. That big branch (and presumably tree) in the foreground would be casting a bit of a shadow on the traffic light, and a bit of shadow would also help to pop the bright green of the leaf from the similarly-toned yellow behind it.
2) The compositing on the recycle logo is throwing me off a bit - everything has such consistent shading and implied depth that the recycle logo feels extra flat by comparison. I think I'd try adding a tiny bit of spherize-curvature to the logo and then adjust the transparency effects to allow more of the texture of the light bulb to be visible so that it felt like part of the background rather than a limbo element sandwiched in an impossible space.
That said, it's very appealing and these are nitpickity.
The recycle symbol should go AROUND/outside of the Green light and help it stand out. This may convey that recycling is done "outside" of normal habitually processes. Also, it could blend more with the "outside" world (branch behind it) since this is what recycling impacts?
As I said, I don't see the point of having yellow on yellow. It kind of breaks the flow, at least for me. Overall the whole piece is great, especially for a poster. This will no doubt catch the attention of many people especially since they see stoplights everywhere.
I see the "school bus" association - that would not work here in Australia as we don't have those stylised school buses.
Anyway my point is that it is a hard stop on hard logic. The trees soften it a little. I wonder if it needs a bit more emotion than the hard logic?
I can't suggest how to do that, but that's my feeling in terms of the market segment to which you are appealing.
As long as it is placed somewhere where kids will immediately make the connection and can act on it it's great - i would actually put it on NON-recycling bins to stop kids throuwing away stuff that could be recycled. If it's on the recycling bins then you are preachin to the converted!
I absolutely love the look and feel of this poster. Everyone has shared great feedback from a designer's perspective, and I'm not that detail oreiented, LOL. You did an awesome job, and love the concept, and the loose leaf background. Very creative and visually impactful.
Nice idea and great impact. Talking about design: Why the THINK word is yellowish and the other 2 are white? Whay the recycle is in small letter and the other are in capital ones? I will consider it as an "error".
Also i don't feel the font used merge so well with rest and the recicle symbol also. You used a photorealistic kind of design and putting like this vectorial elements on it can be annoying.
Love the poster. Great use of a easily recognized icons, stop light (even for non-drivers) and loose leaf paper. Would like one for our office (since it would even work for us adults). Placement on/above non-recycle trash cans is a good thought. If I had to change one thing I might cut donw (or eliminate) the branches with leaves, especially the one at the bottom.
Personally, I have to agree with most of the previous reviews: this design is really impressive, in its simplicity, its visuals and execution. It gets the message across clearly and in a creative way that kids will both understand and recall easily.
Besides, I'm all for going green. Everybody should be.
I also agree with changing "Think" to white, which I'm sure you've done by now but I also see that you've used the same little branch and leaves throughout the whole piece. I'm not sure if that's your original photography or not but it might be worth throwing in some imagery of alternate branches/leaves (of the same tree). Besides, it kind of throws off the lighting when you start using the same image at different angles. Otherwise, pretty awesome stuff! <3
I think overall this is a gorgeous, clever and clean design. I would agree with others, make "think" white.
My only suggestion: I like how the top 2 branches are very simple and not busy. The branch behind "recycle" is much busier (more leaves off-shooting from it), giving that bottom part a bit of a cluttered feel to it. Maybe just taking out a couple of the leaves would fix that. I also agree with a previous person saying to have the branch bleed off the page.
This is pretty minor though, I think this is just great. I would put it up if I was a teacher!
I agree with Velociraptor. I think the paper should be crinkled paper. First I thought maybe have some erased drawings or text in it too but I think that would make it too busy.
Consistency in type. Maybe blur the left branch to create depth (might even make it a little bigger at the same time is blurring it gives space for it).
And I would love to have it in our office too! Really enjoy this design :)
great, clean, original design!
the leaves behind the green light are distracting, though. as is the recycle symbol.
you could put the recycle sign, perhaps using leaves, in the upper right hand corner or subtly embed the recycle symbol elsewhere on the page.
powerful idea, though.
Idea is great and I think it hits the spot exactly, but from design point of view there is some imbalance with the fonts/text imposed on the lights. The yellow one (text) does not stand out enough and seems to be smaller than STOP.
Keep the fonts/sizes consistent and it will be perfect.
i like this one a lot. the only thing that sticks out (which is minor) is that he background in the notebook paper holes doesn't match the poster background. also if the paper edges were hard rather than faded, it would tend to frame the image and provide ' compositional repetition' of the rectangular shape in the poster....but i don;t really know how significant this would be.... maybe try it and see how it looks in comparison. it tends to be a shot in the dark for me! Xhuman