Makeup Artist's Business Card

The look and feel are just great...as is your photo of the finished product. I want to reach out and grab one.

Two especially nice touches:

1. The faux crease on the front of the card. Great organic feel.

2. The weathered edges makes it blend ever-so-slightly into the background...like the card belongs there.

The only thing I'd like to have seen was some other font choices for her name. The modern approach is nice...but I don't know if this choice adds anything to the overall look.

What about having Makeup Artistry & Cosmetics under the name and the slogan at the bottom?

You could then use one of the open type pro fonts and get some nice stylistic alternatives for your letters. (you know what I'm taling about, the big curly letters).

That's my tiny input.

Has your client thought of having an image on one side, maybe a close up of an eye she has done the make up on. This would give clients a taste of her work and will also be quite engaging.

I don't really see contemporary in this card.

soft soothing pallette. Distressed organic feel very nice and I like the lean modern Black font that provides a nice contrast. Two things I like:

1. the background floral image is faded in spots ( I assume you did that ) nice touch. Some people just put those in, maybe lighten the opacity and thats it.
2. I like the pick bar behind Makeup Artistry & Cosmetics. I like the distressed look and the fact that it is tilted slightly.

Your design is classic, soft and feminine. I wish your client would let you change her name font. I do like the crease effect in the bg. There is a slight grandmas wallpaper feeling, but that is classic. I think this is appropriate for makeup artistry, would appeal to brides. Not sure that its youthful though and would appeal to the 16-30 market. But it is a very nice design and love the photo that you posted. I'd choose the first front but second back.

I love the cards, they have a slight scrapbook feel which her clients will love (I am the target market).

Are these printed yet? I like the product shot, all ready for your portfolio

If I were to change anything I would tweak type to be a bit smaller in the top designs. Typeface and weights are apprpriates, size could be decreased on back, but not too small for those who are 65! The Large Ashley Fehrens, with the slogan "enhancing natural beauty" is too close to the edges in top photo.

For the reasons above, I chose the last two cards.

I would definitely go with a bright clean white background. I do like the plant organic thing going on in pink, yet how about a vibrant flower that's ready to open?

with what you have I get the feel that this card was her last one, that she is messy and that if she doesn't care about her presentation then what will she do to me... This card makes me feel she must have old makeup...when it is so important to have fresh makeup to prevent breakout.

I love the type choice and placement on the front and back.

That's for my mind, but the idea is very cool!

Based on your description of the concept, I think you've executed it pretty well. I noticed the 'Ashley Fehrens' and the tag-line are a little close to the edges, maybe nudging the padding up a bit more would help out a bit.

Besides that I think the card looks pretty solid, and would make a great, straightforward business card.

Nice Job!

Not to knock old, but the background with the wrinkle looks like old wallpaper you'd find at your grandma's. It is pretty, but does not say youthful, maybe because the "paper" has an aged look.

On the other hand, it has a nice feminine feel, which is good. The soft pink is a nice make-up color. I'm not wild about the font, fwiw.

I think it is a pretty and functional card. It is up to the client whether it has the feel she is looking for I guess.

Hey Brian, I love the texture and color you've used on the card. I am sure the client loves it based on her requests.

Here's what I would try: Following Aurimas' idea of swapping tagline and title. I would make "makeup Artistry & cosmetics" two lines and line it up under her last name. then "enhancing natural beauty" where the title is. Maybe even play with a background "strip" of subtle pink w/textures. At a very light opacity?

The other thing I would try is dropping the opacity of all text by 10% or so in order to see some of the texture behind it. And drop the "makeup Artistry & Cosmetics" by 20% so the name is still the focus.

these are just ideas so you can maybe give client two options -- I do like what you have already!

Brian, nice job meeting the objective. Very nostalgic, familiar with some contemporary. If I had to be critical: the antique/fade outweighs the contemporary a bit... just a touch more effort to the contemporary will add balance. Thought: if cost isn't worry, might emboss your pattern for texture and touch it with a vibrant color.

That said, its a reflection of her so if she loves it is done.

I'm not entirely sure what sticks out to me from the back but the back looks very amateur to me while the front is quite elegant.

I believe it's an issue with the typography and it could very well be the leading. Too much equal white space between all the elements makes it seem a bit casual whereas the front has varying degrees of white space which speaks volumes to me.

Hi Brian,

I hope you're well.

Just a quick idea, I don't know your client so this may not go down well...

How about having a nice clean white card with what looks to be a lipstick test paper (don't know what it would be referred to as).

As if she's kissed the card with loads of lippy on?

Just a thought

Kind regards,

Matt