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Concept Reviews
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Hey Rachel,
As a whole it's quite OK. I also like most of the pictures.
Although it's a classy design and some reviewers call it blocky it's still OK. Some of us like blocky and classic :D, it's not in your described objectives tough. So ... no modern here ...
As another reviewer pointed it out the colors are quite blunt, I like the blue and the orange, you should brighten them up a bit.
Try also to avoid standard placing of text and images if you want to give it a modern look. Also use some background, some grind or whatever you like to make it more new more shiny, more dynamic. This adds to the modern look.
PS: I still like it :)
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You've got a good start. i would keep going and keep a structured grid in mind. I think that will help. The modern look is pretty tough to pull off, but I think keeping the typography simple, but still varied would add some intrigue. (weights, sizes, and even use a serif in there)
I think it is a good start
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Rachel Nelson commented:Thanks for commenting. Not sure what you mean about different weights and sizes, I thought I already had this. Serif is not an option.
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Keep ahold of the grid it will look good if you do that.
You have too much going on in some of these concepts, use less text and less busy images.
Additionally, try to change up on the typography and use italics bold, and emphasis at various places to point out important things.
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Rachel Nelson commented:
Thanks for commenting. I really don't know what you mean about less text and less busy images, there is no text on it yet other than placeholder. What is busy about the images?
You say there is too much going on yet think I should mess around with the text.
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Michael Hagstrom commented:Sorry I wasn't very clear. What I meant about the text is it seems it needs more whitespace to make it easier to read. It seems a bit crammed in places. Especially in your first image.
Yes sorry i mean the placeholder text, perhaps it would be easier to review the text once you got the actual copy in there.
I don't like the bitter sweets book image being in color, it contrasts too much with the black and white.
I think just a more uniform look along with the grid would be the best.
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Sticking to the blue and shades of is a bit bland, experiment which bolder complementary colours. Like the grid / boxes
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Rachel Nelson commented:
Shame I really liked that about it, my client prefers the outside with the colour images. Each of the blocks on the inside will have an author and a book cover. What about if just a few colour images dropped in here and there?
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Very blocky. Gold font (sampled off the book cover?) does not go well with blue
Not modern shame… actually very modern for us. We are still fighting the tide of comic sans use among our staff created posters.
I can't alter the main dark blue as it's part of our branding, but will look at the others which are tints and the orange can be changed/brightened.
I like the idea of changing the standard placing of text to make it more modern, will try that. Not sure about the background, just having coloured and bleed is more than normal, I usually stick to white.