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Concept Reviews
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The typography on image one is great. In my opinion, the entire logo does not hang together. To unify - you may want to start playing with integrating into one cohesive unit. The attached is the obvious way of calling out Africa. If you add a splash of color to Africa - you're on your way to creating a unified identity.
Think of the box image as the same thing. Why the box? What does it signify? How does it connect to a podcast?
You could place the box directly below - and behind the type. It will help you understand if it's a meaningful element or viewed as an after thought.
Good start!
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Michael Rawlins commented:Got it... We've hopefully given you some food for thought for getting your point across in a glance. Cheers, MichaelR
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Cedric Ruiz commented:
Yeah, me too, I'm gonna send it to client to see what they think, and if they want this one I'll keep working on it.
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Cedric Ruiz commented:
I did a new one, what do you think? This is gonna be the last one and I'm gonna let the client decide between the three.
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Michael Rawlins commented:
1) microfish.png - Magic! 2) mpplant.png - Great unified image
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I do agree with Michael, that logo is composed by 2 separated parts( however i do like box idea... and it aswell brings some more color to logo)... image and text... maybe finding some way how to merge them will make it... Anyways nice typo and image :)
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Martin Bloksa commented:Well I dont like text color gradients you used in these 2 new concepts at all... but maybe using slightly different tone of color from microfinance for word podcast could be nice... In 1st one maybe try adding some decent sound waves... I dont like the plant idea because when designing logo you have to count with compatibility for many formats... Imagine you have to use this one at really small size, it wont look that good and easy to recognize what the heck is that...
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Cedric Ruiz commented:
Yeah I went crazy with the gradients this time, xD. I tried the sound waves but I thought it didn't look good, I'll upload it later. Btw, this logo is actually not a logo, is an illustration for a series of podcasts, it's the splash for the videos.
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I love the illustrations. They are very cool. But I really having problems with the concept. I really did not understand the box with the world, the megaphone is a little better but pointing at the earth is a little ominous.
Micro-finance brings to mind, little amounts of money (like coins) that give birth to life, progress. and podcast is more like a radio program.
With that in mind this popped instantly into my head and I just had to do it.
i hope it is not too rude.
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Cedric Ruiz commented:
Thanks for the comments. I thought of a similar idea but the plant is too cliche, and plus I don't wanna use money in the logo that's why I made the megaphone out of gold to represent money but I don't wanna use coins. Why do you think that pointing to the earth is ominous? is it too menacing or something?
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Cedric Ruiz commented:
Btw, the idea of the box is a savings box where you put money in to help Africa get out but it didn't turn out good I guess becuase a lot of people told me they didn't get it, too abstract I guess. ;)
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Cedric Ruiz commented:
Ok, I tried something with plants and money after all, let me know what you think
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Alex Colina commented:OOH I get the box now..that is actually a great idea!
just make it a savings box with a slot and a coin going in that has the map of Africa!
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Martin Bloksa commented:
Maybe illustration of coin bank - globe with coin falling into it? :P
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Cedric Ruiz commented:
I'll try that! I'm gonna try to illustrate somehow that a coin is going in and the world is coming out.
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Cedric Ruiz commented:
Ok, I tried a totally different concept, pls let me know what you think.
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Alex Colina commented:
Beautiful illustration! But I really don't get this one at all.
A question about your audience and context. A logo has to communicate its meaning to its audience instantaneously, there is no deciphering (some very clever logos the connection reveals itself on close examination and makes them quite wonderful though)
I am looking at this from a North American perspective, our symbology for this type of business would not include fish, or boxes off-hand or not a tropical fish anyway (maybe a school of tuna -unity, purpose)
However, your audience might be in a place where this image has a lot of meaning derived from a local custom, folk tale, etc. if so it probably is more appropriate that it would seem to me.
Clayton Curtis I think has a good point.
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Cedric Ruiz commented:
The idea of this one is a fish (person) in the sea (world) looking for money (microfinance). And the antenna is the way the fish (person) communicates to the world (podcast). Maybe it's too complicated...
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This is eye-catching stuff. With financial institutions etc. you just don't see a lot of soft, colorful designs like this. I try to think of what my father the stockbroker would like and this may go over his head.
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Alex Colina commented:
good point.
Could it be that his target audience being perhaps African, might have a different perception of the use of color? I don't know.
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Cedric Ruiz commented:
I just wanted to be original with this one. Since it's not technically a logo but and intro for the microfinance videos I want to grab people's attention, because it's something they're going to see over and over in every video.
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Cedric Ruiz commented:
I will try a more classic and conservative logo though, just to see what happens.
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the fish is the worse to me , the colors is really bad and its popping out , u fixed all the issues in the fish logo in the other logos which are amazing !
just gloss the text or play with it a lil bit like making the dot of the eye a globe or something but good work great illustrations !
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The illustration is beautiful, however I'm not getting the overall purpose of the image. I had to double check what it was that you were designing for. I think the last image is the most appropriate but I might try and emphasize Africa in a way that is a little easier to notice...
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nice logo
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As most of our colleagues said looks like it does not fit together the 2 corporative elements. From my point of views the are two many colours together, maybe if you will propose no more that 3 colours in your logo it will pull more and it will be more cost effective at the time of printing, etc... Like the idea a lot! Goodluck!
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im not very convinced on why the fish is looking left... maybe makes me feel like its going backwards (and thats not where ppl interested in microfinance want to go)
also the colors are not my favorite...i'd go for something sharper like colors used in the stock exchange screens. black, gray, red
just a thought!
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What kind of image does this logo want to create? A tough company in the market? Then don't go with the last one. I thought the first one was a nice one but it is too soft and sends a message of being a very nice friendly company. I'm not sure if that is your intention when you are in the business of finance and money
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Do not understand why the fish?
On the plant - try not not merge the color, these are 2 distinct words. 2 colors will be good.
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I Just Love these logos
Colors are gr8 .....!
Keep it up....!
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good design
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Really like the first image (mp.png)
The globe/world coming out of the box is a good touch.
:) - Peter
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Greetings!
The artwork created is really nice. Specially, globe pointing towards Africa.
But I have some observations, and they are as follows:
The Logo: When you are talking about micro-finance, somehow I don't see it reflected into your logo. Must give due attention to it.
Podcast: It is relevent only in writing, not graphically. Any reason for this? I think you can portray the same in the logo by an icon or so adjacent to the word 'microfinance'
My Choice: Slant cut in the first image is not very impressive. If I had to choose out of these two, I would have gone for 2nd option.
Hope this helps you.
All the best.
cheers
Prashant
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Cedric Ruiz commented:
Thanks, good points. I'll try to think of something that says podcast.
Thanks for your comments. I didn't want to go the obvious way. This is a splash for the intro to the podcast videos more than a logo, but it follows the same design principles. The meaning of the box is to get Africa out of poverty. You put money into the box and Africa comes out. I don't wanna use money for the logo thought. I've a couple ideas that might work. Thanks.