iamhumantoo

I totally get what you are trying to do. When I put myself in the shoes of the people you are talking to i.e people in the community (not the homeless) then I feel the name: "I am human Too" is one word too many. To simply say "i am human" is enough. I like the lowercase for "i" which is fitting of the diminshed status of homeless people. For me "i am human" has more emotion than "i am human too" which sounds like a complaint

Hi,

This is a great logo but it conveys a very strong message. The logo characters look like restroom signs and might look a bit better as true outlines of a girl and a boy ;)

The only thing I can foresee being a real issue is that it may require a lot of extra effort to include the logo adequately in a marketing campaign base on the awkward symmetry.

I hope this helps.

Kind regards,

Matt

I think you do not need to use full shapes of people. people would understand that it is a human even if they will see only the half of the shape. Also heads are too far away from each other to make oo letters (black shape is little highier than white one).

i like the idea, but the logo feels unfinished. I would suggest changing the font or logo characters to make them match better.

I like the idea of roughing up the figures to make them work better with the type. I don't like the imbalance ... the scale of the type doesn't fit well with the figures.

Be sure to try the logo concepts in some applications. Think about how it will be used. Will it have to be reproduced in a very small size... or very large? How will it relate to the design of a poster, bus bench, T-shirt, whatever.

It this your headline or a logo? Will it contribute to a layout or hamper it?

The font makes me think of a charcoal profile sketch (cha-esque). Something more personal would help to connect with a real person.

Probably want to throw together 6 or so concepts and see if that helps to direct you.

Great concept and purpose. I think you definitely need to try some different fonts. Something humble, yet dignified. I agree the 'too' is a bit much. I would really love to see the community once it is up and running.

Firstly, loved your description of what you are trying to do... the type face is rugged and raw, as are the issues of homelessness....

I understand the 'shadow of a man' that you are trying to get to here and clever use of the word too... Afraid to say I dont agree that the use of a restroom sign is a negative thing, homeless people often rely on restrooms to get clean and survive so for me it is fitting.

You have done a great job here and it is clear that your thought process goes beyond the 'job'

Well done....