Concept Reviews
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Javier - this is great work overall.
The front cover is outstanding - beautiful image, bold colors, very attention getting. A+
The inside is also good, but I would give it a B+ and not an A. Why? It's attractive, but it's a little confusing. It's not clear which images tie to which headline, and I found myself trying to mix and match. I didn't see the little arrows for a long time - my eye just disregarded them as a design element, and not as a navigation guide. But that's just me, so take it with a grain of salt. The good news about this page is that it demonstrates your versatility. "packages design" should be "package design."
The back cover is where you need the most work. The front and inside seem to be a general introduction of you and your work; the back is an ad for a flyer. The image of the flyer with the callouts of what should be included make it now seem not only like an ad, but a tutorial, and you would be better served by taking your own advice instead of telling others. In other words, tell people what this flyer is about (SPECIAL OFFER), give them a short description of the service ( full service graphic design, etc.) and give them a reason to contact you. (SAVE $$).
I think it would work better with an image of a dozen flyers and a bold headline: SPECIAL INTRODUCTORY OFFER!
Build your business fast with a high-impact, attention-getting flyer from SamAdvertising. Act now and save XX off the regular price.
Here's what you'll get:
- Complete, professional graphic design
- Full color printing on high quality paper
- Distribution in the area of your choice
1000 flyers...reg $579 / now only $279 / save $300!
Offer limited to new customers only. Call today! Se Habla Espanol!
Get rid of the facebook, twitter and credit card icons. And I think you need to explain what "distribution" means. Are you mailing these? Putting them up in windows? How big an area? That's very vague - but if you spell it out, don't only tell what it is, but say what the benefit is (get your message out in front of hundreds of new customers!).
Love to see the next iteration.
Javier - Good work incorporating the feedback, but you still have some work to do. Take a look at the image I attached below. you need to give your customers some idea of what kind of flyers you propose to create - that's why I added the examples; I still don't know what "distribution" means - are you mailing these for the price? putting them up in windows?; you might consider putting a starburst with "as low as 8.5 cents each!" I don't know if these are great prices or only so-so. Do you have customers who already buy 10,000 flyers at a time or is that a stretch? And fix your address - it just says Los Angeles now, is that what you want? Maybe add some suggested uses (hand out at shows, post in the neighborhood...). And put "Limited time offer" in the green box at the bottom instead of the credit card icons.
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Javier commented:
Looks good, the way you worked the flyers is getting the attention and it is matching with the flyer concept, and you know what, I will try to apply this concept to the interior part, it could result interesting unwrap the artworks for those boxes and make them pop up.
With this promotion it's impossible to mail them, and even harder to get 10000 address to send them, for this project I have already people that will make the distribution in the street, any area in Los Angeles, I will save a lot of money, and I don't need to deal with address, labels, etc. but this is something that I will explain to customers when they contact me.
About Starbucks, I didn't know that, I will use this services for my personal advertising.
thx for your support Richard and have a good one
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Ionut Resetar commented:
very nice Richard, I love it! :)
Yes Javir, try something similar for the interior.
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I love it! Keep up the good work!
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I love the design, the colors are very nice.
What I don't like is the back cover, it needs some more work. More than that I feel that you are selling a template because of the flyer explained. The idea is good but maybe you can find a way to explain the process without making it look like you are selling a template. Of course people like us understand that you will create a specific design based on your client needs but the client will not. I feel that most of the clients will look at it and will identify with that design and then you will have 2 issues: he will not contact you because he needs something else or he will expect that layout on his flyer.
The contact details need some spacing in my opinion, it's a bit crowded and why do you need to add the card icons ? it's not like they will pay by card, or am I wrong ? if they have businesses they will expect an invoice.
The interior of the flyer looks nice but a bit complicated, probably will not have any negative impact(it had a positive impact with me because I like it a lot) but you could try a more organize solution there, this is more creative but in the end it's about what clients you will have, so think about that, if your clients are local Small businesses they might have issues identifying the elements on the page.
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Javier commented:
Thanks for your feedback. You and Richard are right about the flyer, maybe it's not transmitting the concept I want, I just worked out, about the credit card icons, my idea is customers understand they can pay with credit card too, they will get the invoice, but I will give them several payment options for this promotion or another projects, my idea with this flyer is not just to sell flyers, honestly this is not my specialty, I want to start a long term relation with all those business that could become big company in the future.
I just upload another version for the back, feel free to give me your feedback again
thx
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Ionut Resetar commented:
Javir, nice work man, now I would give you a 5, 5, 5, 5 :), the back looks like it belongs now. Richard is way better then me at communication and marketing but I think he will not have much to say now :).
The only thing that is bugging me is the fact that you said "my idea with this flyer is not just to sell flyers, honestly this is not my specialty", but this flyer it's all about selling flyers, if you want more with this flyer why not saying that in the flyer, if you need to capture the client attention and some how make him contact you for one of the services you offer(displayed inside of the flyer), you need to make the inside about that, make some combination of what you have right now and what you have redesigned on the back.
I think that your message is very clear with this flyer, you get a promotion with this flyer for flyers you need as a client, but there is no secondary focus and information about other services because the interior is more like a nice graphical page. So make some modification inside to deliver a message about your other services.
Of course I could be wrong and the inside is enough for the client to understand that you have other services, but I think it could be more clear.
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I like the 3rd image, kind of funky as it displays everything you or your company does. Love the arrows too :)
A good job.
- Peter
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Very beautiful and original. very good work!
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This strong design - expect for that back page.
Try a 2 column approach - and bleed flyer graphic off of the left side.
Great job!
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First off, great piece.
Good use of photo on cover with color. Arrows on cover and inside tend to confuse me, however. I am not sure what their purpose is. Better arrow use on the redesigned back page.
I really felt like the cover set me up for a more dynamic design on the inside, but it never materialized. Inside is good, but seems like it was dashed off compared to the cover.
I feel like the inside tells me very little. It's a nice enough design, but your list of capabilities are exactly what I would expect. Same as everybody else. Tell me WHY I should use you for those categories, not just that you do them.
But these are all small critiques. Overall , nicely done.
Great review, about the arrows maybe I will use a darker tone or something like that, I'm not sure yet. Your suggestions about the back side are pretty clever, I think I'll use them literally,
Thx Richard