Lamp Recycling Print Ad

Slick-looking, well organized, great concepts with the clock hands & monster in the shadows. Great work.

The ONLY thing (and I'm being VERY nit-picky here...) is that I might try to break up the body copy a bit more on the lower-right side of each, starting with "Join nearly 5,000..." -- maybe with the use of a different typeface or different font color (the bright green or blue would be just enough to set it off from the rest). Very nice, though.

The two sides work brilliantly together colours shadows however i didnt understand the product instantly.

A job well done - it's engaging, exciting and original. The color combination works well, and the idea behind the products is obvious from the start.

You've given a good deal of thought to the design; now think a little more about the strength of your call to action. This is a direct response ad, and there's no offer nor good reason to go immediately to the website. Something free? Limited time special? We'll send you a container supply? Beef up your close and I think you'll have a winner.

First of – love the typography, composition and colors :) The reason why it’s not all 5’s from me is that I’m not all that crazy about the mix of photo and illustration. It’s a difficult thing to do and I think that you could achieve a better result if you made it all either an illustration or a photorealistic image – not both… By the way the design around the text in the bottom is very nice! It gives a great modern cut to the advertisement. :)

The designs, colors, and overall composition are great. The only things that distract me from the overall pleasing reaction are:

1) the text at the bottom crowds the heck out of the borders. Just shrink it up, tighten up the vertical spacing, and back it away from those edges. It's well-composed, just claustrophobic.

2) the compositing on the box of bulbs works fine with the scene lighting, but the highlights on the barrel photo fight with the scene lighting just a little too much for comfort. I'd work on darkening up the gloss highlights on the right hand side in particular. If you can tone those down on the side that's supposedly in shadow, you could probably convince the eye that the rest of it is just rim lighting and coast :)

This is very well done and engaging. The colors are friendly without being typical, my one and only issue is that while the monster is very clear, the shadow on the left made me think scissors before clock. Perhaps make the different lengths of the bars more apparent. Also the highlight on the trash can may be a little bright, I think that is what's causing it to look like it doesnt belong

It is probably from the product itself, but it is not easy to understand. Despite that I like very much the way you organize the information, making the ad easy and "enjoyable" to read.

colors are fresh, shadows are very clever. Well done!

I presume this is quite a departure from what other companies in your industry normally use for their ads. I think it's engaging, but like some of the other reviews, I didn't instantly get what you are advertising But since I'm not in the target market, that may not matter.

I like this. It's original and thoughtful. Gets a good point across.

Straight to the point, I like how clean the ad is. Only comment I have is to make the online demo part consistent between both parts, I personally like the demo tab on the bulb eater ad

Really well conceived, planned and executed. Great job!

The only thing I'd change maybe is the shadow on the left version with the light bulbs. The right version has a clear meaning with the monster, but the left version lacks a complimentary or similar shadow meaning. And why is there a double shadow?

Overall good work.

The style is very eyecatching and slick: gives the impression your service is cutting edge and efficient. I like the efficiency of two ads on one half-page too. To me the bulb eater visual and headline are clear and engaging, and the first big copy line is excellent for communicating your benefits. However, the 'time to go green' is an instruction, not a selling message, and I don't get the shadow visual. V = ?

Over all concept works and is an appealing to the eye. Color contrast between the two side works good as well. Boring stuff made interesting & entertaining.

Great work.

Clear concept, clean visuals, good headlines. Agree that shadow of clock hands needs minor clarification. I needed a double-take before seeing the "time" link.

Agree with Analise that highlights on black drum could be deleted or stylised. The drum doesn't have the same degree of illustrative "flatness" as the cardboard package.

The text in the bottom panel of type needs a reduction in leading. At present there is no change between first sub-heading, text and call to action sub-heading. The eye skims over the panel without stopping. In other words, it's too even. Perhaps close up the four lines to give visual relief.

Hope this helps.

First of all I REALLY like the design and layout. Very eye catching. I'm just not sure what the product is....or, are they two separate products?Regardless, it should really stand out in a half page news ad. Good job!

Your dealing with a darker green and a darker blue, it just isnt enough contrast for me.

Stunning. great design all over.

Well done.

Great job. I can see how some people think there's too much text - but the illustrations are engaging enough to make up for it. People will wonder what is going on and read the text.

Nice work!

This is an awesome print ad. Love the color schema, and the bulb eater is such an instant recognition image.

The only thing I wonder, is why there are only 5000 of these in use.

Any company with a high lamp population/turnover should have one of those suckers!

I loooove it ... wooow, especially the bulb eater! :)

i think is a very good work, great use of colors. The only thing i can see a little bit strange is the perspective of the box of the left..but maybe its just me.. good work

Depending on where you will be running the print ads will determine the level of information required to capture attention. What are you selling? Who are you targeting? Great use of colour to set the tone of your message. Maybe a little too much copy.

great

For the green one, you need to work more on what is the message. For example the words "IT'S" is not necessary It could be "TIME TO GO GREEN" You switched the importance of the 2 things. The main thing should be "GO GREEN" the TIME allusion is a "design one" so is not so important. You are not selling a clock you seel a GREEN service.

And try to explicit more the fact that the 2 shadows are representig a clock.

The second one seem to be good. You underline the product that is the "Blub Eater" so, it's ok. The first one I think you are advertising a Recicling service. Is not so clear even if the design is good.

Wow this is really so much better then their webpage, you should try to sell a redesign of that to, nice colors, good typography in the top!

Im not that into the very thight margin in the bottom it feels very heavy in the bottom, but then again I know how it is when the customer wants all the information in there.

I love how cute the monster is!

Love the colors... love the illustration. I will not change a thing.

Well done.

I imagine your success rate with this ad(s) will be measurable.

You've spoken well to the demographic. Simply, concisely, and without patronization.

All the appropriate hooks are there. Let us know how it works/ed out.

nice concept .....great job

Love the Blue one! I can't understand the first one ... i mean ... i can but the "shadows" really confused me.

Just one thing ... i thing, if you slightly resize the font in the content ... the look will be better. Just to create some more white space . I think the content is a little "cluttered" .

One more thing, on the second image, try to darken the "gadget" on the right side. If you have something projected on the wall, it's because the light source is coming from the left. You have way too much luminosity on the barrel, in the right side.

But, these are just details! Great work

Contrast very very good. Clean and professional.

Well thinked and creative work.

Awesome aproach there hehe fun concept. Andrew, this looks great, keep up the good thinking.

Cheers

very well done and thought out

Looks really good!

Very creative with the images - as well as nice color combination.

Very nice. After checking the website and understanding a very tiny bit the industry, I like the play with photo and illustration very much. Original and catchy. I would not change a thing.

real nice, clean design... this is a great job... nothing wasted, not too heavy with info

i think you have captured your brief perfectly..

i went to the website !!

These look very good. Can't fault anything. There just seems to be a lot of text in a small space. But apart from that awesomeness.

I agree with Mark, i think theres just too much text in too small a space, but other then that i think its amazingly done

The layout seems well planned and the copy is incorporated well into the design.

The only criticism I might offer is that the clock was immediately apparent in the green shadow. You could play with it a bit to make it look more like a clock, but I would recommend replacing it with imagery that is more in line with the "green" theme.

By focusing on time it seems to be rushing the reader or giving them a sense of urgency. I think you would find more success by helping people do something they already would like to be a part of - like saving the planet. It is pretty hip to be green right now so I would bring that out a bit more.

Overall excellent designs.

both projects are really amazing! however, the green color doesnt actually represent "go green", eco colors are more lively and close to nature, as per me it should be little bright, but overall i really love the project. cheers

This is really great! There is nothing that comes to mind that needs to be changed.

Great colors, good design. Could use less words on the bottom, and more separation between the bottom two lines of text. Love the fonts, monster is great.

It takes way to long to figure out what is going on. I have to work to hard to figure it out. Then when I do understand the product I wish I didn't invest the time. Sorry, but I would go back and start again and simplify.