Company Identity - Logo and Brochure Design

Hello Reyaah!

I really like the feel this has. It really commits to a sense of consistent and unified branding across all elements, nicely done!

I've added some comments, notes & suggestions on your uploaded images, I hope you find these thoughts helpful.

Overall, its off to a great start and I can't wait to see more :)

Jamie

Overall there is a good concept here, but the execution is weak.

First off, I can't read the word in the logo at all. Is is Uosyx? It's not very recognizeable on first glance, partly because of the letter styling, but mainly because the name doesn't seem recognizeable or understandable. Vosyx just doesn't make any sense to me or mean anything to me as a name.

But if you had to just change one thing there, I'd say make the first letter resemble a "V" more than a "U". It really does look exaclty like a "U" because there is a soft edge on the bottom left corner, then a hard edge on the bottom right corner. You need to think about how to resolve that.

Next I think your circular logomark needs to be re-worked to address a couple issues.

1. You've got a very standard and amateur looking drop shadow effect. It's bad for two reasons. Number one: it just doesn't add anything to the logo, and it's very out-dated looking. Number two: because you're using the shadow on the circle and not on the word piece, you are introducing a discrepancy into the logo that fights your sense of uniformity. You want every element to feel consistent across the whole design. Drop the shadow entirely.
2. Consider reducing the size of the circle bit. It's really just a supporting design element anyway, not the primary feature, because it doesn't convey anything that the word itself doesn't convey. It's just a circle with the last letter in it - which by the way doesn't seem to make sense. Why the last letter and not the first? So since it is just a supporting element, you should consider reducing the size to that of just a bit larger than your wordmark line height.
3. Try using an icon in the circle that adds more meaning than the letter. Right now the logo really tells me nothing about the company on first glance. It's just a cryptic name, with a large circle next to it with a letter inside. I would suggest either drop the circle element entirely, or use it to convey something meaningful about your brand.

Good start - keep working at it. And be sure to bring back a revision! Look forward to seeing what you come up with.

Let's start by saying that I like the colors of the logo. The round shape of the X is also fine. It's just that the logo font is not very readable. You could make anything of it, from uos4x to to vosyx. The X is nice though, but the rest needs changing.

It could also use a subtle gradient and/or shade. The circle has a shadow, but the text doesn't.

Overall I think it looks pretty nice, the shapes and color tell me it's something tech/IT related, it's just the readability that needs improving.

Logo

I really love your logo it is clean and tells me it is a technical company.

Unfortunately the text is really hard to read ... so it means that the company name is not reinforced. I'm not quite sure how you go about changing this. If the letters were a little taller then they would work but that would change the x so the link to the logo would no longer be there.

I like the fact that they look like digital letters ... like when you used to try and write stuff using your calculator numbers ... however that was never readable either.

Inner page of the brochure

Somehow the logo is lost on this page ... need to do something with the background so this doesn't happen.

I love the circular typography that works. I think I am alright with the left justified headings although it is unusual. Is it necessary?

There is an awful lot of text could you not add some graphics?

Could the logo go above the text rather than being nested i it. I think that would look cleaner.

Text is hard to read on the blue background. How about going to white inside?

Outer page of the Brochure

Is fine ... logo is not so lost here.

If you took all the text size up then it would be more readable on the blue background.

I think it only works with the Tech Field, you can take certain liberties when your in this field with edge and creative design.

The logo is great. Im not a fan of 3D but thats just a personal opinion.

Only thing I'd do is add some kind of icons for the sections on the bi-fold.

Overall good deal.

I like your logo, but I agree with the earlier review that the name is hard to read. From a print and online perspective, it looks more like a design than the name. You may try a completely different font or possibly extending the letters. I do see getting the 'x' in your name and logo to match, but knowing the name is a necessity as well.

On your brochure, the overall design and structure is unique, but allows for readability as well. I would leave it as you have it, but with an enhanced logo as described earlier.

Hi Reyaah,

I love the colors you chose and the why of working .. but I think it's a bit confusing to read the name of the company, and to understand the logo of it because of the leaf shape, it give another feeling to us!

try to abandon this web 2 effect and make it as simple as you can.

and I really love the concept of you brochure.. it's so nice

that's all, good luck

I like the brochure concept it's really cool, but the logo ...

First of all the "V" looks like a "U" so I didn't know it's a V until I read your comments about the concept. The font just looks awful ... try to play around with the font in illustrator.

I don't like the shadow under the globe, it has no purpose there because you don't have shadow under the text.

Try to take out the style for the globe and just outline it like a circle and inside the circle you have the X.

The X looks nice I like that.