Direct Mail Post Card - Launch New Website

You should think about the color sceme, and don´t use so many different font sizes and colors. Also the stock image looks "boring and old" that is because people have seen it getting used in many ads and websites before. Sory but most stock images just look dull and don´t add anything to your design.

This site looks like one of the spam-sites. If I ran into this website, I would immediately click away.

Whats OK :

The header is the only thing that seems right.

Whats Not :

Your color scheme is all wrong ! There's actually a proper scientific way of combining colors. You can google about it and start reading or you can just use this online COLOR SCHEMER.

Good luck.

The concept is original but the color theme is not right, the colors need to connect better to each other. And another important thing is the typography, using to many different fonts just makes it look bad. It is Ok to use many fonts but try to use a more standardized font combination.

In the first image, the title looks awesome, but the "We are happy to help!!!" does not feel like part of the design, try to use a different font and a different color.

Hope it helps :)

This is going to be harsh but i really hope it helps. I'm writing from an internet marketer point of view, and there are couple of things i can see right away:

1. DON'T try to build a business with .info domain name. and if you still decide to keep it - at least don't brand it!
2. The color combination, fonts, logo, picture - will make most of your visitors click away as fast as they can.
3. Your call to action text is ok, but the position and colors are pretty bad.
4. If you'll go with the attitude of spending as little as you can on design and domain - i can promise you you'll pay more eventually. It will lower your motivation, the time you'll waist will cost you much more than 10$ com domain name and a basic web design.

Good luck!

OK,

I think you need to start from the very begining and look at what your core offer is. This will then allow you to tease out your key messages and what you need to say. Which intern will allow you to effectively communicate the right information in the right order.

I have copied some information for you from my blog on direct marketing so that you can think about your key messaging and USP etc. This should help you work out what you need to say and how to creatively express it.

Ask yourself why should the customer choose you?

Defining your Unique Selling Proposition (USP) from the outset can help you to refine your sales messages and effectively communicate the core essence of your offer.

Develop benefit based headlines An engaging headline communicates “what’s in it for the customer” and effectively describes the value or benefit your customer will receive from your product or service. The headline fulfills an essential role as the ‘hook’ for customers to read on and find out more.

Sell the sizzle When developing your sales message it’s always good to remember to: Keep it simple – so it can be understood clearly Keep it short – so it can be understood quickly Stress the benefits – sell the ‘sizzle’, not the sausage

Stay customer focused Define your benefit statements in terms of the customer. Remember it is about your customer not your business – Use “you” and not “I” or “we”. Keep it legal, decent and honest – it’s the law and in the Code of Practice

Creating engaging and relevant copy The primary goal is to communicate your message effectively in order for your customers to make an educated buying decision.

Don’t get sidetracked by design and creative style – ultimately it’s the text that convinces your customers your offer is too good to miss. Imagery is of course important and supports you’re messaging, however using the right tone of voice and creating effective copy should be your primary focus.

Remember that if this is a postcard you have about 2 to 3 seconds of reading time to convince your prospect that you have something of value. So what can you understand from your postcard in a 2 second glance?

Keep your copy light and engaging, let your website fill in the details. This is the teaser. good luck.

I think you should consider complete redesign. Using brown color is really not a good idea, I think. Use something more fresh. There are way too many different fonts used. It makes it messy and distracting.