rolaruba logo

Rolando,

If I am being honest...

Uninspired.

Sorry, just really kinda weak. I am assuming though that you do not do "status quo" ... collect a check crank out some work... if you do.. then.. spot on.

I of all people know, your own brand is by far the toughest of any to create... but this just really doesn't say anything to me.

Again, sorry, maybe find a font that the 'r' has some real character.

This logo is very simple in my opinion. This is not modern. The font is quite "old" days and now we need something new. Your brand should reflect themselves in constant evolution. This mark does not seem current. Try putting a bit of bright colors and change font.

:)

(Sorry this is google translate)

Looks minimalistic. from that perspective might be ok. The font i think can be definitely changed.

Graphically ok and subtle, but it fails to tell what it is that you actually do. I think a logo should explain what the company or person behind it is about.

Trying to brand oneself is a VERY difficult thing to do, as I myself am now learning.

Some good feedback I've received is to think about what you like, who you are. Any random thing: horses, elvis, tom petty, birds, painting etc.

Write the list. Start doodling some things on that list, and before you know it, you have something that has meaning to you, and is just not an arbitrary letter form.

Now, I am calling the pot calling the kettle black, since as you can see I haven't published anything but my initials yet.

If you're not ready to brainstorm a meaningful logo that represents your work, or your initials are what you want to use, then lets talk about what you have submitted here.

The angle of the letter breaks up the circle space, but doesn't really do anything for the design. The type face you've chosen says "Typewritter" to me, not "new". If you're a copy writer, perhaps you can push that nostalgia into a logo.

If you want to go modern in feel, you can look at some current trends, sans-serif fonts and classic layout.

Either way, the flatness of the color seems a bit odd with these attempts to "stir up" the design by tilting it and keeping it minimalistic.

Perhaps try some textures, gradients, depth. Perhaps bring in your other initials, or even an image or icon that has meaning to you and communicates to viewers what you're all about.

Its hard to critique the design at this point, so most of my comments are more concept oriented. Need to think about this more, or play around more with other variables and see what interesting things happen.

Good luck!

hey Rolando. i think this mark is attractive. and would be a nice stamp to reference yourself in the corner of your videos.. maybe when inverted to white. i visited your link, and thought the + between your first and last names is somewhat confusing.. it seems like that might mean those are two last names. a space would probably be better. without seeing the style of your video editing, its hard to suggest another direction to take with this mark. is there a place where i can see the type of videos you've worked on? i think bringing visual references of video editing into this might make it hard to avoid being cliché. especially because your talents are more in the area of video editing, than branding design. but im impressed with the little typography i am seeing here and on your coming soon website. i suggest drawing out [more] ideas on paper. or collaborating with a talented design friend. if you want a more amazing logo.

This is excellent, in my view. What more needs to be said in a logo: it's a rolling R, an R in motion. Can't get any simpler or more direct to describe what you do. It's got style, grace, proportion and character. It's almost face-like if looked at in the right way.

I can imagine a simple animation of the R rolling into frame, to accompany a portfolio piece.

Strong work, beautifully executed.