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Rank: 1 Elite
You say in your description, "- Button colors and layout changes are not yet implemented. It doesn't make sense to change this without testing so I'm going to prepare a binary logistic regression analysis to see what effect these differences have on conversion rates."
This all sounds very fancy, but before you spend time doing whatever that is, colors, layout & spacing are all very crucial to the success of this design.
The design needs to have cadence, rhythm. The grid system is great tool, but don't get so mired into laying out blocks in a precise pattern that you neglect the flow of objects, and the spaces in between objects, and how those objects relate to one another. Use the grid, but don't let it enslave your design.
1) Readability, usability need to be primary goals. 2) Fun, quirky, cool things need to follow in the steps of your primary goals.
I think you're letting some of the "fun" elements get in the way of basic usability design issues.
Look closely at items like alignment, padding, leading, widths, heights, proximity, visual (not logistical) alignment.
Once those spacing adjustments have been finessed, it will be easier to get a good "feel" from this and your other pages.
I hope my comments help, though the reason I reviewed this again is to let you know how important that spacing is. To me, this was not yet ready for another review, and the changes you may have quickly made have not fundamentally impacted this design.
Rank: 1 Elite
Hi Jurriaan Comments
"binary logistic regression analysis" - pointless, a waste of time. Simple A/B testing should be enough, and if you're doing "binary logistic regression analysis" over the colours of a few buttons, I think you're wasting too much time on that when other areas are in need of your attention. There's no need to turn creative web design into a complex over-engineered science.
Navigation Bar. Difficult to spot, and when it is spotted, the text is too close together. The colour of the text is not different enough from the background for me. Contrast is everything.
Visual hierarchy. We have a slider, great, but it only displays one theme at a time, whilst we have this gigantic header telling us something we probably already. If I go onto a themes website, I don't need them to tell me I'm on a themes website. I know - I clicked it. You also place all this text explaining and justifying the site, with the most important part, the themes, below the fold. Don't waste time telling people you have drupal expertise - let them see for themselves!
The "steps". Again, this is pointless. You don't need to tell people visiting a themes website that they have to choose a theme and then pay for it. It's patronizing.
Popular themes. Why only 4? This page has got to sell your themes, but you only show 4 of them. Most websites have a bounce rate of 60%, if 60% of your visitors exit on the first page then those 60% will only see 4 different themes. Show them more and it's likely your bounce rate will drop.
"Customers say". Maybe not pointless, but still takes up too much valuable space.
Footer. Quite nice, but I don't like the texture. Well laid out, but too "texty" for my liking.
Spacing. Good in some parts, but terrible in others. Your mid-section looks very clumsy and the text occupies too much space.
Whilst this is a "nice" design, that's where it stops. It suffers from being very generic, nothing about it screams originality.
I much prefer the approach of a site like this: http://www.templatemonster.com/drupal-themes.php
Whilst not great looking, functionality wise it completely trounces your site. I can see a page covered in themes and hovering on them I can immediately get a preview. I can quickly and easily find a theme I like.
It also provides a great search tool, which you don't have at all, a glaring omission.
It also straight away tells me costs for buying the theme, getting it installed and owning it exclusively.
It just works so much better function wise, so much so that I can forgive it for looking a bit dated visually and I don't doubt for a second that site will always generate more traffic and greater sales then yours.
Yes - that isn't their homepage but that's not what's important, it's the page that comes up when I search Drupal Themes - THAT is what's important.
That basically sums up my review. Good luck!
Rank: 1 Elite
I've commented a bit on some of the other reviews.
I actually like the design when I see the screen grab on this page but I really didn't like it when I see it implemented on your site. I'm not sure if this is because it has yet to be tweaked.
Aside from what I said above my further thoughts are:
Hope that helps ...
Rank: 1 Elite
I'm following up on what the previous review said about your alignment. I've attached two images:
The first image is showing you where I see alignment issues at first glance (the red lines being the left and right alignment and the problem areas highlighted in purple).
The second image is where I took your screenshot into Photoshop and reworked the items to help you see where the alignment can be improved. I personally wouldn't go with those icon images you've chosen for the "Why Choose SooperThemes?" area but I worked with them to give you a better idea of how they might be implemented better.
Rank: 2 Titan
Overall site looks great just fix the alignment and spacing issues. Color scheme looks good too.
However I have problems with the following
Your logo is so out of touch with the general feel of the site. The font, colors and orientation are all wrong.
Remove the textured effect on the header. The flat theme slides do not blend well with the textured background
Finally you don't have to completely throw out your design. Just fix the minor issues and it will be ok.
Rank: 4 Master
Excellent mockup. However the margins seems to be a little off in areas. - The logo isn't lining up with the text below it, the pricing button..etc. - The shaded area where it states "Next" should align with the rest of the theme. - The footer logo on the right also isn't positions correctly with the header of the theme.
The site's a bit overwhelming and its not really enticing visitors to focus on an idea or aim for a particular section. All the concepts are too far away from each other and ease of navigation is lost. The whole page needs a more compact look plus a review of how the colours complement each other. Its got potential and its accessibility and attraction would be great if several changes were made to the layout. The header section is rather big and distracting. I like the footer with its grass, trees and links but again this needs to be somewhat more compact.