I think the idea is great, but the wheel needs to be simplified to its base shapes/silhouette. No need for all the gradients and thick strokes. The idea of the words laying in the sand and being partially covered is very strong.
I like the whole idea of the word lost sinking in the sand. I think it is cool.
My only concern is the thickness of the outline when you shrink it down to a logo size may become overpowering.
Just my thoughts, Diva of Design
I liked it.... concept is very good... Gud luck :)
The wheel, needs to be reworked. The strokes are distracting.
As the others I think the sinking in the sand is a strong idea. Work on the wheel in black and white until you get the shapes right then add your color add too it.
Love the second one. Love the sand the placement of the letters is a bit weird. Maybe raise the letters just a tad.
2nd one is a clear winner for me.
Just think that it could be made a bit more interesting. You have the brown in the ship wheel, do you need to use it again in the font colours.
Perhaps try an aquatic blue for the fonts, see what it's like?
Positive: 1. Innovative thought. 2. Option 2 is brilliant one
Negative: 1. may try with some other typography
Good Work... All the best..!
Magnus
Ok 1 is ok, but 2 is the better to be honest though I would remove the pirate ship wheel and have the "o" further down as if only the very top is showing - thus it being a "lost treasure" this would then make for a very cool typographic logo!
All the best!
Az
hey Aaran. Thanks for your feedback. I'll give it a shot with just an 'O', but I kind of like the wheel, it builds upon the lost ship.
I really like your logo design, especially the first one, even if I appreciate the idea of the sinking text in the second version (but there is something that doesn't convince me there, maybe the wheel touching the letters... I don't know)
As others have said the wheel can be tweaked a bit in the strokes and gradients, but it depends also on the final media... a stronger stroke can be good in some occasions.
hey Andrea. thanks for your feedback. I'll work on the wheel, try an other perspective or something so it won't touch the letters, maybe that will convince you..c",
There's not enough contrast on the colors, if its a serious business, the logo does not do it any justice. the sand is "just there" it doesn't seem to have purpose.
Nice work man !
I like your design, it`s simple and nice. Great colors and font. Good luck!
hey Chris. Thanks for your feedback. I agree on the wheel, it needs to be simplier. But I'm thinking of having a more detailed version as well, for use in print.