New Packaging Concept

I think you could eliminate the picture of the girl and the dog and just have the woman and the dog. Be careful with photos of people, its good to represent diversity.

I would move secondary support messaging down below the pictures of the dog and the safety tether to break up the text a bit. Focus up top on the key benefit and move there rest below.

Well done. Agree with many other comments. Great colourways, clear typography, product pics tell the story. Should appeal to target market.

The disconnect is with the two secondary pics. If the harness is for a medium sized dog as shown in main pic, the other dogs are way too small. It creates unnecessary minor confusion.

If it's mandatory for pics to be there, replace with a single shot of happy woman and appropriately sized dog. Square finish, as existing.

Text and typography: Apply tracking to product name and descriptor. Enlarge slightly, as there is not sufficient difference in visual weight of the name, the text at top and the brand name at bottom.

Product name is set in Avenir, not Gotham.

Grammar: Remove superfluous caps thruout description. Spelling of "durability". Change "minimize" to "minimizes".

Congratulations on a well thought-out design.

Hope this helps.

Agree with many earlier comments - overall design fine, colors could be tweaked a bit. Would go with one picture showing owner with pet, and make sure all pictures of pets are consistant with the size/class of product or generic enough so they don't contradict the message (if for a large dog don't have a picture of a beagle).

Is the V9DT classification known to any real consumer? If not, I would still use it by don't focus on it so much. ie, I wouldn't make it my lead 'bullet' under features/benefits.

Two dog pictures look identical - if trying to show that the harness can be used outside of vehicle maybe use a different photo that highlights that. If not, may change to one picture only.

Also agree on diversity comment - but if only one owner picture on package, possibly use different sex/race/etc on other sizes so diversity shown in line?

Everything looks really great, but i cannot understand why green is dominant color? Logo of the brand is blue-black, no any notice about ecology of the product and dogs ;)

Great design, fresh colors! I would leave it the way it is!

Love the colors and the images.

Very nice Tibor. Good use of space, fonts and colours. The only thing I would improve is the 2 thumbnail images in the top right. You could possibly frame them somehow.

Great work

Great work!

Did you try a version without the top right images of the girls?

I like it. Don't change one detail. It does exactly what you described.

Not obvious how it helps without piece that's sold separately.

Highly functional and appealing. Only one suggestion: dont assume people know the weight of their dog. How about listing a few key breeds which this particular harness will work for. Even better would be if you could change the visual of the dog across packs. When people recognise their dog breed they feel comfortable they have the right brand and product

Is Forerunner the brand? Or morovilla? It's unclear. Need to consider this to make it easier for the consumer to "shop" your brand. Also, consider color coding the sizes; will let you reduce size of typeface but still make it easier to decipher. Also, copy that says it "Meets or Exceeds Pet Safety..." is redundant with the V9 graphic; pick one. Also agree that the thumbnail images seem to depict size "small" dogs, not "medium". And the second shot of the medium size dog shows an outdoor setting - is there another use other than the car? Unclear...

Great concept but overall design style is a bit boring even though I like the fact that it shows exactly how the product should be used. Font used for product name and product name itself a bit boring. Pictures of women/girls with dogs not necessarily needed either.

The colors of your design it's perfecte. I love this color in your brochure.

Perfect!

This looks like something from the 60s to me. The older female age group and product profile may not need it looking cutting edge, but this smacks of a patronising brand.

nothing to change here.

I really like this one, but, that being said - what's the reason for the two smaller pictures to not have the same rounded corners and outline? Also, the two dog shots are basically the same thing. Maybe the sitting on the ground one could be shown in use? Like on a walk or something? Like the colors and styling though. Simple and unisex.

I love it.

I would consider trying a few things (but design is subjective)

1) I would add a bit of space between the picture of the child with a dog and the lady with a dog

2) I'd find a way to add a little more space between "Pet Safety Harness" and "Increase Pet Protection While Driving"

As a female pet owner I would want to see that it is suitable for my pet... large, medium or small dog... this shows a medium dog, the pic in the top right indicates it works for small dogs, so maybe one of the main shots showing a medium sized dog and another showing a large dog... have you ever tried travelling with a long haired german shephard????

Thats said, LOVE the design look and feel of it....

Unusaul use of colour that works

I think it's a very competent and balanced job. I would leave it as it is.

Overall, I like the idea of the product and the packaging, but not sure if you are marketing the correct colors for the 40 plus female pet owners.

I think you need to do a little bit of focussed market research on what colors they might like.

I understand that colors are different on different screens, but on my iMac the lime green is not very attractive.

got what it was about straight away

Love the colors and the images.

I wouldn't change anything either!

I believe that colours will be a bit more brighter after printing?