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Concept Reviews
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I love the ostriches idea. The only thing I would do is show a group of ostriches, one of them still has their head in the ground, while the others has their heads out...I think that would drive the point (pull your head out) home more effectively. Also, see if you can include a hint of green on the page somewhere...Green has a calming effect that people would like to see. I like the font you have used.
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Mickey Olsen commented:I'd add that, while a like the tail feathers idea - does everyone know about the ostrich burying their heads thing? I know I watch too much discovery channel/animal planet, but does everyone? Love the simplicity and "what is this"-ness of it though!
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Jan-Hinrich Fehlis commented:I guess the tail feather might not be so clear for the recipients. And I like the impression of the ostriches' faces.
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The idea of getting our heads out of the sand to face the truth is a great one for a research company. The ostrich reflects this so well and has great visual impact. I am no so keen on the articulation of the line, its rather "personal" and need not be so affronting. One way to soften would be to talk in the collective rather than to the individual audience members (your is too pointed). Even something like "Pulling our heads out" softens the blow a bit. Ultimately it will depend on your audience. If people can have a laugh at themselves you are ok with the line structure.
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I like the visual. just keep the ostriches as they are - i think the ones with their head in the ground come along on the meta level and with the slogan.
but at the end you have to decide if you want to make people think about it or just let them see.
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Good engagement with disruptive image for visual impact. What is the purpose? What is the unique platform? or perhaps a veritable tag line that speaks to what this offers. I.e. "Inspiring new thinking to solve old problems" or "Translating problems into new ideas" ...who is your audience?
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Brilliant! Perfect for a group of people that probably won't expect much from a presentation (with all due respect). Have you thought about running the theme through the rest of the presentation?
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Good catch. Fits very well the propose.
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Would add an ellipsis ("..."). Makes it more inviting. Intentional double-meaning? Pull your head out... of your !@#$"? Regardless, should get you "ahead" of your competition.
I'll add to this but from a different perspective ... what if you showed the tail feathers of an ostrich sticking up? That would also give the impression that its head is still buried. Just a thought ...