Website for Selling a "How To Write" Online Course

First things first, if you want to get people to sign up to your mailing list, have an input box for them to enter their email address front and center.

From a more aethetic point of view, I think your text is too wide. You have lines go on forever which makes it difficult to follow back around for a line wrapping. To remedy this, I would suggest making columns of text which evenly layout the idea.

There is a lack of visual heirarchy. The important things seem to be (in order): the company name, that I can get tips and tricks cheaply, and that I can do that today. The call to action doesn't draw my attention like I believe it should. A use of color might help here. Perhaps a text field (for the email address) who's submit button is orange or bright blue.

Between the two colors, I prefer the brown. It feels more comfortable. I don't care for the gradient as you have it, as the vertical lines seem unnecessary. Is it supposed to be a curtain? Kinda looks like one, but lacks enough detail to be sure. The blue one seems to be drawing my eyes up to the bright part of the gradient, but not to the call to action.

So, overall looks like most of the time spent was playing with fonts in the logo / title and background images, niether of which are too bad.

But, here's where some of the work can come in:

1. To get conversions, you need to sell; if you're used to print, think of this in terms of a Sales page given to salesmen before going to meet clients.

2. Way too much text, no navigation. Not everything needs to fit on one page, make multiple pages and provide navigation.

3. Some one mentioned hierarchy - this is definitely missing, but so is the layout. Its just text. Consider researching some basic web formats and layouts. Some key points you may run into while researching are logos typically in upper left, reading in the F pattern, calls to action, image optimization.

4. The 'Improve you're writing today' can be a great banner, great ad space, or even just large button. People on the web like things (in general) that remind them of the real world. As in buttons to click, forms to register, etc. Give them this up front to bring in conversions.

5. Try adding icons and headings for your sections, as well as shapes. The opacity on the white box just complicates it for readers. And I would also recommend if there is this much copy, consider bullet points & links to more info.

Good luck, and keep me posted for round 2!!