The only thing that can be edited on this design is the bottom left MFAA logo, which doesn't fit into the design because of the vast contrast of colours (orange and blues).
The second image is perfect, nice use of spacing, playful yet business like (because of males suit) imagery and fabulous PEOPLEFIRST logo with awesome use of oranges.
Very well done with tis, the client will be appreciative I'm sure.
John, this really is a nice-looking piece. I like color choices and the typography for the most part. Here are my suggestions:
Top image: Looks like roughly a 3-col structure, but because that text on left is so narrow, you might consider using either 3.5 columns, with body copy over three columns and narrow left text in half column, or 2 wide columns of text and that narrow half column. I'd prefer to see "yes, you can" above the first column of text. Those two items go together and I think the concept of proximity dictates placing them closer together. Then, that narrow leg of copy can be aligned to the top, even with the body copy. I'm also not sure how the MFAA logo fits in, but it is a bit hard to read.
Bottom image: I'm not a fan of the large quotes. Granted, it goes back to my newspaper design days seeing kids right out of college use such design gimmicks poorly. One thing that caught me at first glance: I thought the couple were having a dialogue, hence the quote marks. Is that what you are intending?
OK, that's enough from me. Please don't take my lengthy critique to mean I think your design stinks or anything like that. Good work and keep us posted if you update anything.
Jackson - great constructive critiques, much appreciated. I'm due to see the client today so will mock up alternate grid settings along your lines - I ran over it quickly in InDesign and its true for sure that it gives the page more breathing space. Intended that the couple are having a conversation but again agree that the quotes feel a bit unbalanced, I'll resize these in the next draft for client also!
Many thanks - very much appreciated.
Very attractive. Two thoughts - is the orange side the "back"? I think that side's logo could be smaller; don't feel the pressure to make it larger. It's hard to tell, though, what the specs of the doc are, so I don't know if the logo is truly "large" or just "readable" because the document is small. Also, is this a self-mailer or will it be in an envelope? If it's a self-mailer, be mindful of postal regulations and whatnot.
I also agree with Jackson's assessment of the two people - there's no real separation between them (the quotes and their shoulders even have different alignment) so it looks like they're related.
Julie, thanks again for your strong feedback. Agree that the logo is oversized on the one side, so I've reworked this down a bit. Only became so evident in first print proof on DL, so glad that you raised that now!
Planned as a self-deliver item for client to local letter boxes and post office boxes so no issues about postal regulations on this one fortunately! Again - agree on quotes, tidying these up for next draft!
Many thanks Julie for taking the time out to post your comments, I'm hugely grateful!
John
John I don't mind this, and I know how hard it is to do up something for a Mortgage Broker. Pretty sure MFAA have some style guidelines that might help you solve that problem - the broker should have been issued with this when they changed from MIAA a while back.
It might just be me, but the people don't look quite right. Outside the other comments - I think my issue is that the lady appears that she is bigger than the man (using a ruler this would appear to be correct), and with her being behind him, this is just magnified.
I like the clean look of the piece, but I would shrink the logo by about 25-30%. Also, the blue MFAA logo on the orange is a bit awkward. I'm afraid of using "yes, you can" unless the people you are sending to are pre-approved for services. What are they saying "yes" to? What if the person receiving this piece "can't?"
Many thanks - yeah I'm not sure about the MFAA logo also. I trialled it in White to reverse it better but getting the shades for the trailers right was tough. I'll raise this again with the client though and talk through it!
Many thanks again!