I do think your structure is going in the right direction, but I think you need to adjust layout slightly to allow for stronger messaging. The only way that I determine that this is a Restaurant discovery site is by reading the small text under the headline. Help your viewer understand the intent of your site quickly with stronger messaging: sub headline, imagery, calls-to-action that tie into the message (search tool).
The stars on the map: does size mean something? Is rating shown by the amount of stars or by the size? Is the star on top of the destination or is one of the star points pointing to the restaurant?
Is logging in with my Facebook account the only way to access your service? This is the largest CTA so I instantly feel the service is for Facebookers only... that I can only use the site if I login first. I believe the largest CTA of the site shouldn't be the login with Facebook, but rather the search tool.
You might see a lot of traffic from mobile users. Have you considered how this site will function on a mobile device.
The recent activity would only be useful to me once I found a restaurant. Then it really become a review. That would be helpful. Maybe on the home page, you can feature highly rated restaurants. Users who provide quality/quantity feedback are ranked (similar to this site).
Keep up the good work!
So, I like the direction you're going. I think this is much improved, but hey, talk about a 180 degree spin in a new direction. Your last iteration was minimal, overly subtle, few words and lots of icons. This one is bold!
So, I like the new direction, but have comments in the notes.
I like the core concept of this design and think the placement of some of the key information is well thought out.
To address your questions from my point of view specifically:
I think the overall structure of the page is a little confusing. Matching the log in with facebook button to other buttons deliver a strong message that this is a facebook app- if that's actually not the case i think this should be distinguished out more. It is hard to get a real sense of the purpose and functionality of the site without reading the intro print under the tag. I'm not a huge fan of the try it bar either- if this is a search bar what am I actually searching for here? Do i type in a restaurant? a location? An example would really help here
The large image is helpful to give a better sense of the site but i think it take up more prime real estate than it needs to. To me it's not quite clear what is being presented here- is this a restaurant recommended by my facebook friends?
Again without knowing exactly what this is recent activity of it's hard to know how useful this is. If this site is personalised ratings, i'm not sure how relevant other user activity is
4.This would need some work as a design element but I think you need to fall back on good old fashioned dot points here to list what the site can do and how it can do it-- if these are interactive features the points should be links to the relevant areas of the site
The map works so much better than those icons you were using before. It gives an immediate sense of what the website is about.
I think the lower part of the page in particular could do with some tidying up - it looks a bit loose at the moment, but in general this is much much better :)
In answer to your questions:
1) Very generally - I think the structure is fine. Some tweaks for sure, but IMO no big changes needed
2) Large Image = Map? I think it's very helpful
3) Depends how relevant it is to your users? Also I had to think before realising recent activity meant active members. Maybe clarify the text to show it is people actually doing stuff live.
4) I think the image shows the benefits better than the intro/ description.
5) The tag line works when you know what the site is about. Not sure if it will work so well if you're fresh. The map image helps a lot with association though.
Nice attempt... Colors are good :) Few suggestions: 1. make a map bit larger in height. 2. you can add some nice graphics with text to make it more lengthier. 3. Facebook details can be shifted down 4. add footer to make it look complete... 5. overall nice work.. gud luck :)
I would say it is a good start, however, a few changes I would recommend. Please see my notes below:
I do think you have some vertical space available, you can make the top band (where the logo is) a bit more bigger in height - add some breathing space there.
The design of the logo (boxed look and blue color with some gradient) matches with the Facebook box- is that the intention? the logo looks too flat. I think you can go a bit more creative with logo design here, for an example, may be add a small icon to it - something which could depict a city or metropolitan area.
The logo is attached with the search box, I am not sure why this connection is needed, you can add some space in between.
The search box could go a bit bigger in size. Also, I am not sure what exactly I should be searching for (name of a restaurant, type of restaurant, restaurant in a specific area?) - add a hint there. Also, adding a "Search" button rather than the search icon might help.
The link "looking for another city?" should be located next to the city displayed on top band (New York).
Also, you should consider highlighting the selected city name (New York in this case) a bit more. Right now, it is in gray and it is in a very small font. Although the current location (top band) is prominent, still you can make it more prominent. Try a brighter color (some shade of orange or white) and bit bigger size.
When I land it to this site, I should know what the site is about, some introductory text is missing or think of a punch-line, that might help.
As a web-page, this design does not look "complete". it ends abruptly. Lets add some footer links to make it balanced.
In the screenshots 2 and 3, you have colored boxes- Do the colors mean anything or they are just random? If colors are used for these boxes, lets make sure they mean something and one should be able to make selection just based on the colors. For an example, highly rated restaurants are in green and not too popular ones are in red- or something on the same lines.
The top global links "About" and "Get Started", they should look like a link, they are in the same color and size as the city name (New York), which I assume is not clickable. Also, I do not think that is the right place for "Get Started" link. Move it to the main section.
Since you are using the boxed style for the main content, lets not fade the map here. Let it be inside another box with light gray border. The map fading (to the left) is not working here.