Online Pharmacy

I like this page but it has some issues from my point of view.

To answer your question: You should use green because it represents, nature, life, calm state and health. Pink is girlish and you have 57% Female, but not girls, your target is 40+, people mostly with health problems so they need a trust and calm feeling. yellow and orange are dynamic, energetic and optimistic that could be good but if it's to much they become bad flames.

The header it's not arranged well, it's like you have 3 headers in stead of one and then the menu. I think you have to much going on there, and you should use them in a different way.

This is what I think make sens, well it makes for me :).

This is a vast improvement on the original site which I just looked at. I like the design you have come up with. I just think you need to filter out some unnecessary/secondary information.

I won't go over the points that others have made. But I will say that I agree with some of them.

I agree that there are way to many buttons on the page, calls to action should be obvious and eye catching not disappear into button wonderland.

If you look up colours that signify trust (http://www.color-wheel-pro.com/color-meaning.html) the green comes up trumps according to the theorists.

You do have too much white space around the 'As Seen in:' section. I was wondering if you could switch that onto a vertical row, along with the Why use ABC online pharmacy, this would maximise the space you have on the page.

Is the primary objective to get people to sign up?

You have also boycotted some ideas which people are used to, like the search bar being in an unusual place, when comparing to the norm.

Also if you are targeting 40+ women, why have you got a video of what looks like a recovering junkie on your front page? Just replace that with someone the target market will listen too - like a doctor perhaps.

Good work. Proper Web2.0 look. Good luck with the iterations.

To be totally honest I don't think anyone here can tell you which will perform best. We can guess (I like the green one) but the best thing to do would be to use some sort of multivariate testing to work out what your customers think is the best option.

There's not much to critique on the website itself. If it were me I would go easier on the gradients and shadows but that's a preference rather than a proper critique. It looks really nicely polished and I see no real reason to change anything.

Edit: The one thing I would critique is the lack of a clearly defined goal. There should probably be fewer calls to action, or rather there should be one strong call to action, and everything else should be calmed down a touch so that it's easier to guide the user to the primary objective.

This page seems like a lot of stakeholders have told you that this, and this and this needs more attention :-) And in the end everything just blurs out for the visition. When every element is an attentiongraber you makes you visitors heads explore.

Conside allso to not overuse the embosed effect on too many elements. Think the design show that you master todays design trends to perfection, but save some of your CTA skills to elements that should be attentiongrabers.

Think you should consider less of the blue, becourse it makes me think more of speed drug than health drug :-)

I vote for green. All the elements are placed in perfect positions except the header which is divided into four parts. It would be better if you bring the testimonials down to the main image and remove the line between the logo part and search part. Otherwise the layout design is good.

It looks like there are too many buttons but some of them are not buttons and they look like buttons. By giving embossed effects to many elements one cant differentiate between buttons and other objects. For example: callouts by Jullian, Frank and Bill. Because of too many colors and buttons, the main menu navigation is losing its importance.

While it is bright and appealing to the eye, the header looks little too cluttered. What about taking out the section that shows the search and placing it somewhere else?

Hello Taner, The website is well designed with full web2.0 features, videos, social networking and also well arranged.

I liked the facebook and twitter badges at the top, nicely designed and placed.

The only change I would say is footer seems some lighter, make the gradient a bit darker. May be as the top blue or just a bit darker than current.

Overall Excellent work.

The lay out is busy! And its too blue. Try something cleaner and maybe more of a minimalist approach?

As everyone else said before green should replace the blue, and also you should clear a bit that header as it's very crowded and a bit hard to realize what's in there. Also you used green and blue for the buttons, but instead of the blue, if you want to make a difference between the Monthly Specials category and the Popular Medications you should go for a different green. All I'm saying is that the present brushes aren't the best choice and you miss a bit of clarity, especially in the header section. All the best

I would choose green for the section in question.

Otherwise it's a nice design overall but its VERY BUSY. I do not really know where to look first and where to click (like the Godaddy website..) I'm lost :-)

I thinks this design looks great. I would choose green.

One of the best sites I have come across of late!

Looks great... I am leaning towards the Green panel version... looks serene and relaxing to the eye.... the pink one looks like a tampon company colourscheme.. Overall, a very nice, featured looking layout.

The orange and blue concept works best for me. I like the fact there are only 2 main colours, with the green just to highlight key areas.

A really smart looking site. I like it.

I do have to mention that i think your header area is very large. Very little content will sit above the fold of the page on a 1024 screen res.

L