Syco Madness

New website design for Insurance Brokerage

By Syco Madness

   on Sep 09, 2010
6 Reviews0 Votes0 Favorites686 Views

Concept Reviews

  • Brett Atkin

    Brett Atkin

    Rank: 3 Superior

    108

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    2 Votes
    This review has been awarded.
    Layout of certain elements

    Posted on Sep 11, 2010 at 8:18 AM

    I agree with the other comments. Attached is a image with where I would move the various pieces.

    If you're going to use dummy text, use it for the quotes as well.

    Make the "Get a Quote Now" much bigger and in a color that jumps off the page.

    • 0b1b57bc-5651-414d-969b-e6db51e10bc0.png
  • Shawn Johnston

    Shawn Johnston

    Rank: 1 Elite

    CF Verified professional

    711

    • Design: 2
    • Purpose: 1
    • Originality: 3
    • Engagement: 1
    1 Vote
    You've got it kind of backwards

    Posted on Sep 09, 2010 at 10:21 AM

    I always respect folks who try to break the mold, but you have to be careful. The mold is there because it works, users find what they need easily.

    A typical layout for a site like this is Header, Nav, Hero Box, 3 Buckets, Footer.

    Here's why your mold breaking design won't work:

    1. Where's the nav? I see two separate for no apparent reason
    2. Site width items are hard to put together. It's a long slog for an eye to read, hence why the 3 Bucket approach works so well.
    3. Your how it works statement is all the way at the bottom. Most users will have left or clicked somewhere else by then

    Instead of throwing the baby out with the bathwater, reconsider a more typical layout and use typography, color and image choices and some creative spacing to break the mold.

  • Van Sedita

    Van Sedita

    Rank: 4 Master

    125

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    1 Vote
    Larger/clearer main navagation

    Posted on Sep 09, 2010 at 11:38 AM

    The main navigation doesn't make me want to click into it, the copy at the left could flow along one line below larger navigation.

    I also think double lines are unneeded between the sections.

  • Petros Dimitriadis

    Petros Dimitriadis

    Rank: 2 Titan

    356

    • Design: 2
    • Purpose: 3
    • Originality: 1
    • Engagement: 1
    0 Votes
    Layout

    Posted on Sep 15, 2010 at 3:42 AM

    Use a carousel or an accordion in order to show the 3 types of insurance you have.

    What will happen if you star covering other as well, how long will the page be.

    The most important feature on your website is the numbers on the footer, move them on top of the blue bar and put the strapline on the top right hand and make a more prominent navigation. There is no need to brake it in two, all can fit in one bar.

    List some of your clients, list some testimonials. Write you contact details on the footer.

    Definitely the second design is way better than the first.

  • Yuriy Zaremba

    Yuriy Zaremba

    Rank: 2 Titan

    734

    • Design: 2
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    Navigation

    Posted on Sep 15, 2010 at 12:12 PM

    I like your type treatment and palette, but this is hard to scan over. I actually have to put an effort in to figure out where your general navbar is, and that's a big usability no-no. Good luck :)

    • Yuriy Zaremba
      Yuriy Zaremba commented:
      Posted: on Sep 15, 2010 at 12:15 PM

      Also, what does grunge have to do with insurance (2nd design)? Keep effects/textures in context.

  • Marcos Lavorato

    Marcos Lavorato

    Rank: 3 Superior

    55

    • Design: 2
    • Purpose: 2
    • Originality: 1
    • Engagement: 2
    0 Votes
    Draft

    Posted on Sep 18, 2010 at 5:38 PM

    I don't like it. It's too confuse for a simple page.

    Try using a accordion with the images for a more concise page. I will try use other colors. This blue is nice (hardly used) but the text will be better in white above that.