Dave WoodPremium Concept

Design Sessions | 'Coming Soon'

By Dave Wood

   on Sep 01, 2010
7 Reviews0 Votes0 Favorites435 Views
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Concept Reviews

  • Emma Simpson

    Emma Simpson

    Rank: 1 Elite

    CF Verified professional

    10036

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    1 Vote
    This review has been awarded.
    Colour

    Posted on Sep 02, 2010 at 7:03 PM

    Hi there Dave,

    This is a beautiful start - some very nice details and the logo has some nice typographic details too.

    I've been doing a lot of work for Stylist Magazine at Shortlist Media recently and can see some influences creeping in from their designs on your logo which is no bad thing - Shortlst and Stylist are both critically acclaimed for their design.

    Overall I actually like the very understated colour palette although I think that a single highlight colour could be better used as it isn't balanced visually in using it just on the 'Send' Button and the Twitter part at the bottom. You need another instance of the colour somewhere. Also I'm not keen on the blue and would use something hotter as hotter colours tend to lead to more click through rates.

    For the rest of my comments I've put notes on the image as it's all to do with sizing, balance and alignments etc

    Have put some notes on the image to help but overall it's a really nice start and seems a great idea.

    Notes Added to Images   View

    • designsessions.png
      • 1Headline doesn't feel like a headline

        This is lovely but is in a headline position and is more like a subhead. The logo acts as a headline in itself but I think moving this further down and maybe look at using your fonts used in the logo to have a headline which ties in with the logo. It will help give the entire page a bit more focus and punch

      • 2Positioning of headline

        Also the positioning of the headline feels off - it's very close to the top of the page. It would be nice to see it better linked with the logo so the page starts to feel a bit more unified

      • 3This intro and bullet pointed paragraph works well as it is

        I like the bold part pulled out in the sans bold and the bullet points under are nicely spaced. I'd maybe look at using bullet points which feel a little more designed rather than default but overall this bit is fine.

      • 4Starting to get too many font weights/sizes going on

        I think it would be better to use the sans bold again here. Otherwise there are just too many instances of too many different sizes/weights etc of font when you have a very simple message to put across. The italics feels out of place too.

      • 5Button very large and not aligned to the form input field

        The form input field isn't aligned on the left with the copy above it. Plus the send button is out of line horizontally with the form field. The whole page would do better for these to be aligned and smaller.

      • 6Maybe look at putting the colour also in the logo

        If onlyl in the type around the border. The page is calling out for the highlight colour to be over here too so your eye is pulled through the page with the colour. You'd get a nice zig-zag shape running through from the primary point through the Send call to action to the Twitter call to action at the bottom

    • Dave Wood
      Dave Wood commented:
      Posted: on Sep 02, 2010 at 8:02 PM

      Thank you so much Emma! Awesome to have an expert helping me out. Glad you like the first version too.

  • Birger Eelen

    Birger Eelen

    Rank: 2 Titan

    562

    • Design: 4
    • Purpose: 3
    • Originality: 2
    • Engagement: 4
    1 Vote
    This review has been awarded.
    make it less 'blunt'

    Posted on Sep 02, 2010 at 9:44 AM

    The design is sober, clear but a bit too gray. I like the logo and the radient background, but it could use a bit more 'punch'. The tagline is original and I think it works well, but its placement is a bit unlucky. I'd drop the top and bottom border, make it a bit bigger and maybe the white background used in the outer circle of the logo.

    The benefits of subscribing need to get more attention. Now they just seem a listing of specs, in stead of really interesting features. This also could use a bit more 'punch'.

    As a final remark, the send-button is out of proportion to the box next to it. Because it's quite dark, it makes it perceptually bigger and heavier. It almost looks like the most important element on the website. (when I think of it, maybe it should be, but from a designers perspective it's just too heavy).

    Good luck!

  • Abhishek Kumar

    Abhishek Kumar

    Rank: 1 Elite

    4957

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    a few things..

    Posted on Sep 02, 2010 at 3:26 PM

    • move the punchline 'crating polished diamonds...' under the logo. by the way, this punchline is kind of cheesy.
      • add a header for the page something like 'enroll in...'
      • too much gray, add some yellow may be- light yellow.
      • i would add a label for the text box (Your Email) and maybe rename send button to 'submit'
    • Dave Wood
      Dave Wood commented:
      Posted: on Sep 02, 2010 at 4:44 PM

      Thanks for the quick advice, will just note that the 'punchline' is a play on 'student gems', a competitor offering similar opportunities to students...

  • David Hobbs

    David Hobbs

    Rank: 1 Elite

    187

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    0 Votes
    Just a couple...

    Posted on Sep 03, 2010 at 2:49 PM

    Just a couple of points that haven't already been mentioned by other reviewers.These are just a couple of things that 'I' would do.

    • The arrow after 'Design Sessions will offer...' and the arrow after 'email below...'I would create these in the same style to add a little more consistency to the design. This would pull the design together a little more.

    • You may have already tried this but the design sessions button - I would either try reducing down the large font size to bring it within the circle a little more or add a very soft inner shadow around the inside of the circle to add a little depth and bring the image to life a little.

    Otherwise, nice minimalist design.

  • Pierre Van Meerbeeck

    Pierre Van Meerbeeck

    Rank: 10 Newbie

    6

    • Design: 1
    • Purpose: 1
    • Originality: 1
    • Engagement: 1
    0 Votes
    Draft

    Posted on Sep 29, 2010 at 12:45 PM

    ah

  • Alexandra Ipate

    Alexandra Ipate

    Rank: 3 Superior

    69

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    0 Votes
    typography

    Posted on Oct 11, 2010 at 1:29 PM

    The design is cool,

    The typography , not so cool.

    Try to arrange it in the same way.

    Other than that, good luck!

  • Brian Wangila

    Brian Wangila

    Rank: 4 Master

    383

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 2
    0 Votes
    Tagline

    Posted on Nov 30, 2010 at 6:54 AM

    This is a very good clean design. My only suggestion would be to make the tagline more imposing to differentiate it from the body. Use a bolder theme and maybe larger font.

    Hope this helps