Logo/website design – AUS building company

I like the work done on this page so far.

The pictures are crisp and lend to the feel of a home improvement website. The tools are not professional, but that's an easy change.

The only issue I would have is with the overall feel of the 'bottom half' of the page. Although it looks clean and is functional, it seems a bit sparse. Perhaps try adding something like a 'soft and slightly out-of-focus' picture of house with a front yard as a background.

I must say though that at first look, this webpage gives me confidence in the company.

Very nice

I like it. I just change the I am looking for to a bigger font. I like the hammer, colors and the fonts. Congratulations.

I like the site, the design and the alignment of the indivudual parts. The only thing that's strange is the hammer and the picture of the people. They don't realy match in my perspective. I think it'd be better to have a picture where the father is holding the hammer or the little child has a little construction helmet or something like that.

I like the color gradient in the header, but in the navigation the gradient to white makes the text less readable.

The logo is simple and clean but it's impossible to determine what type of company it is when you see the logo. I don't have any suggestions (yet) for improvement but I'll think about it.

1. You could replace the picture of the family with a picture of a home or business that this client has built. That would eliminate the questionable picture of the family and it would also make the company's purpose clearer.

   1. On the "see our work" CTA, I think you could put another picture of something they have built to reinforce it again. Other than that, the CTAs along the side are really nice.

   2. I like the little sign with their logo in the footer.

   3. The site is very professional and clean and completely blows their old site away! The logo redesign is a big improvement too.

2. One last thing I notice is that the right side of the "building maintenance" button on the services nav is a little difficult to read over the white part of the gradient.

Loving the clean cool colours and the typography. The whitespace also works really well - nice and readable.

I do have a couple of pointers for you though.

It looks like there is a different grid in each section of the page. I guess there could be a grid that is 32 columns or something like that, but then it's not really visible since you don't use it.

For instance I would make the renovations text in the footer line up with the central column of text in the main content area.

Also the spacing in the columns in the third section seem to vary. This is the space beween the the image, the renovations column, the insurance made easy column, and the contact us space.

Just been through the other images and I see that the spacing is a lot better on the other designs. I think trimwebaltaltfull.png has the best layout but miss the big hammer image that was in the first image - I thought that was quite striking and unique (I like the way it overlaid different areas of content).

The contact us online button in the left hand column looks a bit sloppy. Everything else is lovely and crisp but the drop shadows etc on there seem to make things look a bit blurry and indistinct. I would swap the dark shadows for white ones to give the button a beveled feel, which would also improve contrast (readability) and make things feel sharper again.

I love the massive hammer! It just stands out so solidly and combined with the line is instant sell. That being said, I don't think the first line of the copy should start "For the last 20 years…". Hit 'em with a little more direct benefit and then go into why you're good. (This may not be final copy, so ignore if needed).

Visually: great colours and gradients, bold, clear, simple and professional, all good things. But Ben said it right, you need to solidify your grid a bit more; come of concrete and stable. A couple of small things bother me: the selected menu item fade (mentioned before), the hand drawn underlines (not used enough to be a 'thing') and the tall arrows (I don't think they add benefit anywhere, just distract).

Does the "I am looking for" bit actually have enough options to warrant a drop down? If it's around 5 options, you could just lay them out and let people give 'em a nice once over and jump straight.

Finally, what on earth is the blank board on the right for? Or is something coming there later? In which case, ignore comment again.

I would remove the hammer and maybe put in the footer.

I'm not sure where I am suppose to first click or what to look at here. I think you need to make the CTA a bit more clear. Irregular shapes are actually more successful than just a glossy button.

Right now, I would think "contact us online" is the CTA, but it's probably below the fold anyways.

This site looks good. Color scheme is nice. But the hammer at the banner looks very odd. And label position is not good.

Logo looks good but tag line looks unmatched.

The call to action heirarchy could use a little work. The elements that cry for a click are all over the place. The "I am looking for" seems to be an item that I would give more visual punch. Like wise next in the pecking order would be the contact us. I would imagine with a business that relies most on tangible goods enticing physical contact would be paramount. Also for the home page I personally would pursue a less verbose solution. I would like to have more "ooh aaah" imagery on the home page with the played up call to actions. Then if the visitor prefers to they can look to read on.

Also the colors seem more techy to me than something conducive to a builder. I would look for more earthy tones maybe with blue as a highlight and green as the call to action (like green as in go). I actually like the wooden bits and though have been done to death I would introduce more of that treatment. At the bottom you have the logo in that wood effect. I would promote that treatment more as well.