Joel GlovierPremium Concept

CURE International Logo Updates

By Joel Glovier

   on Aug 23, 2010
14 Reviews5 Votes0 Favorites2805 Views

Concept Reviews

  • Aurimas Adomavicius

    Aurimas Adomavicius

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    2nd image is best - add detail to heads

    Posted on Aug 23, 2010 at 6:28 PM

    Hi Joel,

    I think the second image works best. I like the way you adjusted the letter, etc. Here's my suggestion - add detail to the heads of the kids.

    You have plenty of detail in their figures, but the heads seem like something from a different piece of clip art. Why not add necks and perhaps a suggestion of hair on both of them? I think that would more or less finish up the logo.

    • test.jpg
    • Gavan Brown
      Gavan Brown commented:
      Posted: on Aug 24, 2010 at 3:27 PM

      Aurimas, you hit the nail on the head here. It wasn't that the shapes were too defined, it was that not ALL of the shapes were well defined. Great work.

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 24, 2010 at 3:44 PM

      Aurimas - first that is awesome! Really nice job on that rendition. I did grapple with that some, and we talked about that "disembodied heads" dilema in the office before I posted this, and I wanted to hear what others had to say, so thanks.

      The trouble is we face some unique challenges with how we are representing the kids. First off, your kids look clearly white. In fact a bit dutch to be specific. :) But seriously, there is probably like less than .01% of our patients who are white. So right off the bat that raises the issue of well how do we do hair then? Most of our boys patients have buzz cuts, and to be honest most of the girls do too (that's just how children roll in the developing world!).

      So then the question becomes, does it look odd to our donor base and other constituents to have the children both represented with bald heads? That's actually where we're at now, but with the current icon version you don't really notice it because it's so pieced together. But with my revision that has much more detail, those bald heads are going to stand out a little more. That's my dilema, and that's why I left the heads detached. (oh - and also to keep a little consistency with the old logo)

      So not saying I'm set on that, but just to explain my hurdle there. For one thing I'm def gonna work with that more, and I do like having the head connected at least.

      Thanks again!

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 25, 2010 at 2:34 PM

      OK Aurimas, I worked with the heads (and also other parts of the body, including adding shorts instead of pants, short sleeves, etc). I uploaded some revised images. What do you think of them?

  • Gavan Brown

    Gavan Brown

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    Kids

    Posted on Aug 23, 2010 at 4:21 PM

    I like what you have here so far.

    Concept 1-5 The kids in the kid icons are almost too overjoyed or something. Yes we realize they are happy, but it's to the point of silliness. I think it probably has something to do with the flying crutch.

    Concept 6 This is my favorite. I love how you've combined the fun youthful script font with the the thick sans font. However, I think you should try increasing the size of "kids".

    I like the color palette as well. Mixing the light-forest-green with the apple green is a good combo, and I think a very well suited set of colors for the logo.

    The kids illustration i think is probably the biggest weakness with the current design. I like the concept of the illustration, but it needs to be "smoothed" out, and not so visually complex (more basic shapes and curves). You also need to get rid of the crutch, as the title of the organization already suggests that it has something to do with sick kids.

    Overall, I think this is a well suited design for the client's needs.

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 24, 2010 at 3:16 PM

      Thanks for your input Gavan. I don't have freedom to remove the crutch, but I don't think I would anyway. Visually it does represent something very specific about or organization that the kids alone (and even with the word "CURE") don't. Clubfoot operations make up a huge percentage of our work, so that crutch has special significance.

      Thanks for your other input too. I'll look at the kids some more. That was a tough balance, as you can see the original kids icon is too basic in its shapes, so I was trying to compensate for that. But maybe I went too far.

      Thanks again.

    • Gavan Brown
      Gavan Brown commented:
      Posted: on Aug 24, 2010 at 3:32 PM

      Your defense of the crutch is reasonable and logical.

      Taking a step back, it's not the concept of having crutch imagery that seems over the top, it's the fact that it's flying through the air, combined with the style of the crutch being very "tiny tim".

      Regarding the shape of the kids, I agree with Aurimas, in that, the complexity of the silhouette works, as long as the entire silhouette has the same level of complexity. The elliptical heads, with detailed bodies, is not working... his proposed solution is sound in my opinion.

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 25, 2010 at 2:33 PM

      Gavin would you mind giving me your take on the revisions to the kids I just uploaded? (definition in toes, shorts instead of pants, and short sleeves, real heads, etc)

    • Gavan Brown
      Gavan Brown commented:
      Posted: on Aug 25, 2010 at 2:36 PM

      looks great! I prefer the kids-icon-update3.jpg, with the attached heads, as I feel that the imagery needs to have a consistent level of abstraction. Good job, I think you have a winner.

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 25, 2010 at 6:24 PM

      Thanks Gavan!

  • Kuba Sto

    Kuba Sto

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    Good job

    Posted on Aug 23, 2010 at 4:19 PM

    Nicely done Joel, I must say.

    Definitely better c-u spacing, but I'm not sure about the stroke knockout thing. Especially r-e part with cut "r" doesn't look very nice.

    As it comes to the happy kids, your changes added them more realistic look and now they lack of hair, I think - at least the girl.

    But you've done a good job, anyway,

    Cheers.

    Notes Added to Images   View

    • cure-updated-logo.jpg
      • 1r

        not very nice glyph shape

      • 2hair

        She needs some hair now :)

    • Gavan Brown
      Gavan Brown commented:
      Posted: on Aug 23, 2010 at 4:36 PM

      I agree with the comment on the R. It's shape does not work well when cut off. I would even try manually adjusting it's shape, making the connecting part thicker.

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 24, 2010 at 3:11 PM

      Actually I did manually adjust the shape of the arm.

    • Gavan Brown
      Gavan Brown commented:
      Posted: on Aug 24, 2010 at 3:34 PM

      I can tell you adjusted the end of the arm, but i'm talking about where the arm tapers as it connects to the vertical part of the r.

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 25, 2010 at 2:32 PM

      Hey Gavin, would you mind giving me your take on the revised versions of the kids I just uploaded?

  • Emma Simpson

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    My favourite is version 2. Looks much improved

    Posted on Aug 24, 2010 at 5:44 PM

    Hi Joel,

    This is so much better. As you know I took issue with the Superman-esque underpants on the little boy and the kerning on the type when you posted your redesign of the site and I'm so glad you've had the go ahead to be able to address these issues.

    Typography on Cure - Perfect. I particularly like how you haven't just kerned the letters but adjusted them so they fit perfectly together. I always think these minor adjustments really help separate a good logo from a great logo.

    Typography on International - Great choice of font. Again it is a minor thing which helps further create a stronger brand identity through using something which isn't quite so generic and standard.

    • The only adjustment I would like is that the 'I' in international isn't aligning with the far left curve of the 'c' although I did try a quick mock up to see if there was a reason it wasn't and I can see that when it aligns, it looks 'off'. However, I think if you get somewhere in between so when you look it 'looks' right and aligned even if it actually isn't. It also helps I found to align the 'l' of international with the finial of the 'e' instead of the very right edge of the 'e'. I have uploaded a quick image so it shows more easily what I mean.

    The children Now when I first saw them I also felt it was the heads which didn't quite look like they meshed with the bodies but having read the issues with which hair style to go with etc I am no clearer on a possible fix.

    • I tried moving the boys head slightly to the right so his body flows a bit better. I also tried doing minor adjustments on the girls neckline although none which I was happy with.

    • I also read the whole issues with the crutch. I do prefer your new angle of the crutch.

    • I do think they work apart from their heads but have no spark of inspiration on how to fix that one tonight. There are tiny minor adjustments which could be made to the vector line in terms of the girls neckline etc just so it all flows a tiny bit better. Just in case it helps I'll give a couple of my idea paths which have all come to dead ends but may spark into something for you.

      • minor extra white detail maybe so you have the head attached but can see white collars and maybe a white pocket on the dress
      • simplifying the body shapes further so they become more abstract which may help the simplified head but this may take the logo too far away from the original.
      • Working the necklines further so lines of the head and the neckline flows together better in a similar vein to how you've worked the type shapes together.

    I hope this helps a bit

    • picture 12.jpg

    Notes Added to Images   View

    • cure-updated-logo.jpg
      • 1align 'l' to finial on 'e' so bring to left slightly

      • 2Move alignment point over to the left slightly

        I realized that when it aligns with the edge of the 'c' it throws it out of balance bizarrely and looks 'off' but right now this sticks out as not aligning too much so somewhere in the middle could be good.

      • 3love the adjustments to the font to make it work

        The spacing is lovely now between the letters and I really like your work with the type here

      • 4prefer angle of crutch now

      • 5Maybe adjust neckline on girl slightly

        The curve of her head to her neckline could be adjusted slightly so the curves flow together a bit better maybe

      • 6heads look a bit disjointed

        If the circles for heads have to stay then maybe try to work the necklines with the heads a bit better so the curves flow together more in a similar vein to the way you've worked the type

    • Emma Simpson
      Emma Simpson commented:
      Posted: on Aug 24, 2010 at 6:27 PM

      One thing on the formatting of the type on CF when we post reviews that I've noticed is that on the numbered lists and the unordered lists within an unordered list, the line-height gets really tight compared to the lovely line height which the rest of the review posts with. I would use numbered lists far more but avoid them due to the line-height coming out so tight on them. Am sure this something already on the list for the site but thought I'd mention it anyway... thanks :)

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 25, 2010 at 8:55 AM

      Emma - fantastic input. Many thanks. I need time to digest. :-)

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 25, 2010 at 2:35 PM

      OK Emma, I just uploaded some revisions to the kids icon including real heads, shorts and short sleeves, and definition in the toes. What do you think?

    • Emma Simpson
      Emma Simpson commented:
      Posted: on Aug 27, 2010 at 7:47 AM

      Hi Joel, I do like it when you can see Concept Feedback function in the way it was intended. It's been great to see how you've digested all the feedback and worked it further and what a result! I much much much prefer kids-icon-update3.jpg with the attached heads. Great idea of just adding the ear and adjusting the shape. Plus the addition of shorts and sleeves makes a big difference. The whole thing feels much more cohesive whilst still being simple and working with the rest of the logo.

    • Emma Simpson
      Emma Simpson commented:
      Posted: on Aug 27, 2010 at 7:49 AM

      The only tiny thing is that the girl's shoulder on the right looks a little hunched - maybe adjust this curve a bit. I can see that you want the diagonal line from her left shoulder to her right. I think it's just that the curve needs to start down a tiny bit first from her neck and then flow upwards to create the dynamic shape.

    • Emma Simpson
      Emma Simpson commented:
      Posted: on Aug 27, 2010 at 7:51 AM

      Looking again - it's not that the curve needs to flow down first, you simply cannot see her neck on this side so the addition of a tiny bit of neck on this side would do the trick I think

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 27, 2010 at 8:59 AM

      Awesome - as always thanks for your input Emma. And good catch on the shoulder.

      Hey here's a question for you more specific: do you think the boy's ear is too big? Does it look too much like Mr. Spock? And does the girl remind you of Little Orphan Anne? (i know, very specific questions but I needed to get input on those things). :)

    • Emma Simpson
      Emma Simpson commented:
      Posted: on Aug 29, 2010 at 11:14 AM

      Hi again - it's hard to tell looking on screen at the enlarged size to tell on the ear issue or whether or not the heads look too big. Sometimes it is necessary to over emphasize certain things for them to work at a small size. And no I didn't get 'Orphan Annie' on first view. There are some very slight similarities but Orphan Annie had much bigger hair.

  • Waleed Eissa

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    Nice work

    Posted on Aug 24, 2010 at 11:56 PM

    Hi Joel,

    Great work as always! I esp. like what you've done with the characters to make them 'mix' more with each other. Also, the kids look better without the spacing.

    Though, I agree with Gavan that the crutch probably doesn't belong there. As he mentioned, it's the fact that it's flying in the air that makes it so (also because the kids seem to be running) and actually this how I felt too. But if this is a requirement, then it's no big deal. The design looks great regardless.

    Keep up the good work!

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 25, 2010 at 8:44 AM

      Thanks for your input Waleed!

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 25, 2010 at 2:36 PM

      Waleed do you have an opinion on the revised icons of the kids that I just uploaded? (added real heads, shorts instead of pants, etc)??

    • Waleed Eissa
      Waleed Eissa commented:
      Posted: on Aug 25, 2010 at 5:19 PM

      I like the shorts and sleeves, but I'm not sure about the real heads. I like the heads with no details more.

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 25, 2010 at 6:24 PM

      Cool - thanks Waleed.

  • Liviu Anghelina

    Liviu Anghelina

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    Big Improvement!

    Posted on Aug 25, 2010 at 4:49 AM

    Hi Joel,

    Well I can see some big improvements from the original logo! You worked a lot on the details of the logo, specially to the people graphics!

    I will add some notes to highlight the thing I like and the things you might wanna try more!

    But overall this looks very good to me and I think is coming to final piece!

    Notes Added to Images   View

    • cure-updated-logo-cv2.jpg
      • 1I like the 2 People

        I really like how you add details to the 2 people, even 2 two hands combined looks great! But as other said, add some hair :)

      • 2Spacing of the letters!

        Well the spacing is really okay! It's better and much more round! I think the "c" and "r" are fitting very good with the "u" and "e"

      • 3Is this an old man walking stick?

        If it is then...you can leave the old man bold! but the old lady should have longer dress! You know... :D

        • Joel Glovier
          Joel Glovier commented:
          Posted: on Aug 25, 2010 at 8:53 AM

          haha, cool. Yeah, maybe her skirt is too short. But they are supposed to be kids. I may change their outfits to have short sleeves and short on. The stick is a crutch and is symbolic of how CURE heals children with disabilities - a huge percentage of which are clubfoot cases.

    Notes Added to Images   View

    • curekids-logo.jpg
      • 1The Font is cool!

        Hey the font look cool but I think it messy with the "k" over the "e"...don't know, doesn't belong there...Try put it behind or just a few pixels on the right.

    • Liviu Anghelina
      Liviu Anghelina commented:
      Posted: on Aug 25, 2010 at 9:24 AM

      Ohhh, so they are kids, I thought there is for old people, and the kids version is the logo with "kids" text! Then you should get rid of the old man stick...it's not for children with disabilities is for old people, maybe something else...

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 25, 2010 at 2:36 PM

      Hey Liviu, I just revised the kids icon a bit and put up some new images of them (revisions to heads, feet, clothing, etc). Can you give me you opinion please?

    • Liviu Anghelina
      Liviu Anghelina commented:
      Posted: on Aug 25, 2010 at 4:42 PM

      Aha aha, the kids are becoming kids :D! I think the update4 I like the most, but still not happy with the old man stick....you have to agree that it looks like an old man stick! I also see that you worked on the details, add them toes and nice hair, kids hair! Good! I like the upgrade4 the most because it has that space between the head and body!

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 25, 2010 at 6:25 PM

      Ok, great - thanks again Liviu!

  • Toby Pestridge

    Toby Pestridge

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    Font

    Posted on Aug 23, 2010 at 4:17 PM

    Excuse the pun but I think you've come along leaps and bounds with this! It's a simple idea well laid out, and your re-addressing of the font spacing and icon mark have generally worked well. But you're here for feedback, so here goes:

    1. Still not quite there on the main font in my opinion. If you have room in your brief to change the font, then consider a geometric font like Avenir, Insignia or anything ending in "Grotesk". This would fix the top curve of the letter 'r', and make the characters site better together with such low kerning. That said, I like the way the currently 'meld' into one another.
    2. The straplines (International, Malawi etc) work really well - don't change them.
    3. I also like the 'cure kids' mark - no change there.
    4. The children are much better now, but I think you can afford to lose the definition in their hands, as no other part of their body has this much detail.
    5. I'd also lose the crutch, as without it I think the idea is more positive, but I appreciate this might be outside the brief.
    6. Also, this might be me being really picky, but try a white stroke around their heads, which would slightly 'cut into' the neck area on the body. Just a thought!

    That's it! Well done and all the best.

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 24, 2010 at 3:10 PM

      Hey Toby - thanks for your input. Great thoughts. Unfortunately I don't have freedom for the font change, and the crutch has to stay also. But good thoughts about the stroke around the head - I'll try that. Some others have suggested alternatively just to give the head more definition, to match the hands and rest of the body. How do you think that might work?

      Thanks again!

    • Toby Pestridge
      Toby Pestridge commented:
      Posted: on Aug 24, 2010 at 3:16 PM

      Mmm, I think simplicity's the way to go on this one. The logo as a whole gets its point across quickly at a glance - the kids are happy to be healthy - job done! Adding hair, ears or noses would just distract me and draw my eye to the figures, which I don't think is your aim. The only compromise I'd go for is subtle ears, but that's it.

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 25, 2010 at 2:32 PM

      Hey Toby, I just added some revisions of the kids (definition in toes, shorts, short sleeves, real heads, etc). What do you think of the revisions?

    • Toby Pestridge
      Toby Pestridge commented:
      Posted: on Aug 25, 2010 at 3:17 PM

      Nice, "kids-icon-update2.jpg"is doing it for me. Hard to define, just going on gut instinct really, but the heads in versions 4 and 5 are a teeny bit too big (the boy looks like a Yul Brunner minime!). I think number 2 strikes the best balance between detail, clarity and simplicity. Hope that helps!

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 25, 2010 at 6:24 PM

      Cool - thanks Toby!

  • Hallie Steube

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    The man's pant suit

    Posted on Aug 24, 2010 at 3:31 PM

    I totally agree with the changes you made to the second image posted and love the hair that was added... but I think the pant suit makes the man look a bit like a farmer with his crutch?

    Maybe making it a shirt and shorts? The man just looks much older than what looks like a younger girl in a dress.

    Really like the fonts for both Cure and International - I think they go well together.

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 24, 2010 at 4:04 PM

      Thanks for your input. Good thought about the "pant-suit". :)

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 25, 2010 at 2:34 PM

      OK, I changed the pant suit into shorts and t-shirt, and also gave the kids real heads, and some definition in their feet to match the hands. Thoughts??

    • Hallie Steube
      Hallie Steube commented:
      Posted: on Aug 25, 2010 at 5:21 PM

      Love it! I think it looks great.

  • Saadia Batool

    Saadia Batool

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    Hands

    Posted on Aug 27, 2010 at 6:32 AM

    Hi, I liked the design and concept . As everyone said kids needs hairs, so it will look more good with hairs if you add . But here is one point i found needs some work.

    Thanks -Sadia-

    Notes Added to Images   View

    • cure-updated-logo.jpg
      • 1Hands

        Hands have more detail than the feet, so it doesn't match with feet.

  • Nate Hamilton

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    Good progress

    Posted on Aug 27, 2010 at 9:41 AM

    First of all, I think the stroke knockout made a HUGE difference to the overal look ok the logo. The "cure" text doesn't look awkward at all know. Here are a few items to work on though:

    1. The first image of the people broken up into places, the looks little strange. Kind of like he is wearing a diaper. I like everything else about the broken up version though. Try breaking him apart where you might expect to see his pant line.
    2. The crutch looks a little like it is floating in mid air. Not sure you need that in order to get the idea of "cure" across.
    3. Have you thought about placing the people in front of the word cure at all? Right now the people feel a bit random and not part of the logo. Somehow you need to incorporate them into the logo more and make it appear as if the whole thing is one consistant piece.
    4. Lastly, the word below cure is looking a little our of place. Maybe try reducing the kerning on the work and centering it below cure instead of stretching it the entire width of cure.

    Overal this is looking a lot better, this was always the one thing that I didn't like about some of your designs for this organization, though I know you can do little about it. This is making great strides toward where the logo needs to go. Keep tweaking it and make the logo look like one piece instead of three pieces pulled together. Hope that helps, let me know if you are left with any questions. Good Luck!

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 27, 2010 at 11:09 AM

      Cool - thanks for your input Nate. The first image represents the original kids icon, so yeah - no diapers. :) And we might remove the "International" piece all together. Thanks again for your input.

  • Corinne Ducusin

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    What else can be said?

    Posted on Aug 30, 2010 at 12:22 PM

    I apologize for being late. Thanks for inviting me, btw! I saw this on Dribbble and was reminded to post a reivew. :)

    I think your logo is a tremendous improvement - especially the illustration. I also love the way the c and r "hug" the vowels. To me, it shows compassion.

    Regarding the kids, I prefer update 3 & 4 because the heads match better with the rest of the bodies. The perfect ovals just remind me too much of the bathroom icons. I'm not quite sure about having necks or not. The illustration is rather simple but there is a bit of detail so I maybe having a neck would work better. Again, the disconnected heads remind of the bathroom icons.

    • Joel Glovier
      Joel Glovier commented:
      Posted: on Aug 30, 2010 at 6:58 PM

      Thanks for your review Corinne! Yes - we have decided on the connected heads. Good point about the bathroom icon resemblance!

  • Kunal

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    Draft

    Posted on Sep 15, 2010 at 4:39 AM

    Design is nice .Excellent font used. but what is that on the right side of the man looks like "T"... is it old man stick????

  • gbcvb dgbgdndgb

    gbcvb dgbgdndgb

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    too green ?

    Posted on Oct 17, 2010 at 11:11 AM

    too green ?

  • Ania

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    Simplify

    Posted on Aug 27, 2010 at 3:14 AM

    I think that the idea of this logo is not bad, but it could be much more simplified. I like the curves between the letters, but the brackets in "u" and "r" could be even more simple. As for the kids, I would try to paint them by hand on paper a few times, with a large soft brush :) that way you would probably have more simple figures, but with some nice hairlines from the brush. I think that the hands shouldn't touch.