CF Public Page - Revision 1

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  • 1Green

    I'd make these CTAs stand out more. They are competing for attention with the lower part of the screen. There shouldn't be any doubt where you want the visitor to click - and I think there is a bit of doubt here.

  • 2More reviews + more visibility

    Considering how much space these two sales arguments take up, they better work! IMO you have much stronger motivators to use. I'd drop the visibility one and re-introduce a testimonial. When I paid I wanted 3rd party insurance that I was getting useful feedback, quickly. Keep in mind that "65% more reviews" and "90% more visibility" are both features. Think of benefits: happier clients, more work, spend less time developing concepts, get reassurance from peers/pros.

  • 3Which option?

    Presumption: this page is most relevant for first-time buyers. Second-time buyers will already know the value of CF and be less in doubt about what plan to choose. Ok, you are helping me decide by listing all the features of each plan. Secondly the "professional" option is high-lighted - that helps me know which one you recommend. But why do you recommend the "professional" option. It's the most expensive, is that the only reason? Give me one extra push in this direction. A common approach is of course badges that say things like "most popular plan", "most value for money". Or simply "recommended". It helps take a little bit of anxiety away from users who are having a hard time deciding.

  • 4Remove

    Just a distraction. They already started the process of posting a concept. You don't want them to leave now.

  • 5Register

    Probably remove. Why would you want them to register at this point?

  • 6Remove?

    I'd remove these four navigation items. This is the one page you don't want your visitor to leave. Keep him focused, reduce options.

  • 7Purchase credits

    Maybe I'm getting this wrong, but.... if this guy has >50 credits, shouldn't it say "spend" and not "purchase" credits?

  • 8Not high on my list

    As a paying customer: It's cool that I can award credits, but it's secondary to the all the other cool benefits of using CF. Awarding credits is good for the community, but of little real value to a paying customer. I'd probably put this one lowest on the list.

  • 9Medal?

    Curious why you dropped the medal. IMO the medal makes it much easier to decipher this table.

  • 10X reviews guaranteed?

    For me there is missing the most important point. How many reviews do I get. Crucial!

  • 11Expected time to get a review

    Do you have numbers on how long it takes, on average, to get feedback? A concern I had when I signed up was if I had to wait several weeks to get my 5 reviews. I imagine "professional" plan users getting feedback faster. If this information can be summed up in a nice way, consider including it.

  • 12Free plan

    ... was removed. That's probably a good idea, but you might still have one of those small links above the footer that says "CF also has a free plan". They click there and get an explanation of the credit system.