Pam Martin

Thanks for your Feedback on New Beauty Webstore

By Pam Martin

   on Aug 22, 2010
7 Reviews3 Votes0 Favorites384 Views

Concept Reviews

  • Priyadarshan

    Priyadarshan

    Rank: 2 Titan

    1112

    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    2 Votes
    This review has been awarded.
    Overall a nice effort

    Posted on Aug 22, 2010 at 7:03 AM

    SUGGESTIONS

    1) Links on the right top header are looking crowded. Just have one line of links which includes : My Account, Shopping Bag & Live Help. Rest of the links you can put elsewhere.

    2) "Free Shipping" text is being repeated thrice: one in "FREE SHIPPING" box, second in Menu link on right top header and other in "Our Customer Commitment". Just mention it once.

    3) Use darker color for "FOR STAR MAIL!". White text color is not readable with light gray background.

    4) Instead of just displaying the celebrity in the image, also add the image and price of the wig in it and put a "Buy Now!" button. This way it conveys to the user that its your wig that make a superstar.

    5) Left align the icons of Visa, mastercard, etc so that it aligns with first line of "Privacy Policy | Site Map ...". This will also make the disclaimer to be displayed in a single line.

    6) You may want to give more emphasis on the "Top Sellers" section.

    7) If formatting permits, increase font size of fonts in "Wigs", "Welcome to Star lace wigs", "Our customer Commitment" and "Top Sellers" section.

    Hope this helps.

  • Kunal

    Kunal

    Rank: 2 Titan

    1604

    • Design: 3
    • Purpose: 2
    • Originality: 1
    • Engagement: 2
    0 Votes
    content

    Posted on Aug 22, 2010 at 7:24 AM

    great design with nice text placement but somewher i feel like there's too much text rather then images.. and please utilize the space left under star reward program banner. because on the left side your social bookmarks icon is breaking the alignment .. so please see if its possible to put social media icon somewhere else rather than footer

  • Tommy Mortensen

    Tommy Mortensen

    Rank: 6 Apprentice

    42

    • Design: 4
    • Purpose: 5
    • Originality: 2
    • Engagement: 3
    0 Votes
    Some pictures

    Posted on Aug 22, 2010 at 2:52 PM

    Try adding some pictures in the four small boxes. The Free Shipping could be made as a design element and integrated into the layout.

  • Michelle Waldorf

    Michelle Waldorf

    Rank: 4 Master

    578

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    More pictures, less text

    Posted on Aug 23, 2010 at 11:28 AM

    Messaging:

    At first glance, this looked like an x rated site. The message is confusing to me.

    How about using the text, "Be a star for $89", along with an image of a star getting followed by men or photographed at hot clubs? It would more clearly communicate your site's mission.

    On to the design...

    Overall, the text is a barrier to the shopping activity. The user should be shopping the second they hit this page. Add more product images and remove text & other distracting side activities.

    1. Replace the 3 grey divs under the main image and the "Welcome to Star Lace Wigs" sections with before and after photos from the customer photo gallery. A before and after picture gallery will demonstrate how well the product works in a nice visual.

    2. Show images of the "top sellers" instead of a list of text.

    Best of luck!

  • Luke Marohn

    Luke Marohn

    Rank: 1 Elite

    5063

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 3
    0 Votes
    Simplify it.

    Posted on Aug 25, 2010 at 12:08 AM

    When i get to this site, Here is what happens.

    I see the logo (which i personally dont like, it looks really cheesy)

    then, i see the big picture, "where you are the star"

    at this point I am pretty confused and dont know where to go really.

    here are some things you should change.

    1. Logo - make one
    2. Navigation - simplify it, only pages needed, 3 to 8 links
    3. Side Navigation - simplify as well, make 3-4 steps of navigation. So that you can simplify even more, right now i wouldn't know what to click.
    4. Make the background of the subnavigation white, It looks too dirty with the grey background. also, you should make it a bit wider, it seems really cluttered.
    5. fonts could use some work, the lowercase and upper case put together looks weird, I would just go with "The Standard Every Word Capitalised" or something..
    6. You need moar pictures too, I shop at places like http://www.pacsun.com and if you go to there site, BOOM picture, simple navigation, not cluttered.
    7. remove the testimonial and Star cares, replace those with pictures or offers. honestly no one really wants to look into those, this site already looks like a department store, testimonials are SOOOoo small business
    8. Align your footer, the cards and stuff are indented for some reason? no need for that.

    Well, hope my review was helpful! Good luck!

  • Raffaele Leone

    Raffaele Leone

    Rank: 10 Newbie

    4

    • Design: 3
    • Purpose: 4
    • Originality: 2
    • Engagement: 3
    0 Votes
    Interesting

    Posted on Aug 26, 2010 at 1:57 AM

    Good Work! I found it clean and impressive. Details have good reading text and the section are well defined. I would like to see a screenshot of an internal page to follow the development of the site.

  • Ania

    Ania

    Rank: 1 Elite

    742

    • Design: 3
    • Purpose: 2
    • Originality: 2
    • Engagement: 3
    0 Votes
    Boxes

    Posted on Aug 27, 2010 at 3:08 AM

    I would remove the grey backgrounds where possible. It looks like there are a lot of boxes, which gives it the old fashioned impression of a table-based website ;) I think that sometimes a transparent background and one border (on one side, or on top/bottom of the box) would be enough - for example just under the large banner. The header maybe could be larger, to allow more padding.